About Power TakeOff, Inc.Power TakeOff is a leading provider of software and implementation solutions in the utility industry, specializing in energy efficiency and demand side management DSM. Our mission is to identify and deliver data-driven solutions to guide our partners and their communities to a lower carbon future. We drive our sustainability impact through software and services leveraging utility meter data and layered data sets, advanced analytics, and personalized customer engagements that help businesses better understand and reduce their energy consumption. We deliver cost-effective solutions for over 25 utilities across North America.Position SummaryThe Email Marketing Specialist will support various aspects of email outreach campaigns, including delivery, content creation, building and maintaining templates, and tracking. The ideal candidate is a technically skilled and proactive person who will be our in-house email marketing platform expert for delivering actionable, personalized energy-efficiency content and insights directly to businesses to help them reduce their energy waste. A successful candidate enjoys problem solving, learning new systems, collaborating across teams, taking ownership to find or recommend the tools and processes needed to make a project successful, embodying a continuous improvement mindset.Key ResponsibilitiesAdminister email marketing and sales engagement platforms (e.g. Outreach.io, OneSignal)Serve as an internal platform expert to assist the team with questions and problemsManage the configuration of the email marketing platform to ensure email campaigns run smoothlyMaintain an active outreach calendar by managing the frequency of contact with customersAct as a point of contact with the vendors of the email marketing softwares to stay informed about changesAssist in selecting new email marketing platforms as company needs arisePlan, create, test, and launch segmented email outreach campaignsPlan: Understanding the scope and constraints of email campaigns and recommend detailed execution plansCreate: Draft email campaign templates, with automated input fields related to the personalization of emails from provided designs.Test: Verify the correct configuration of email templates and associated inputs through robust testingExecute fully automated (trigger) and semi-automated (drip) email campaigns using an email marketing platform, SQL queries, data filters, data extensions, templates, automation, etc.Understand the data pipelines that affect email campaigns to be able to configure, test and execute email campaignsThe data pipeline for segmentation and personalization information could consist of information stored in different systems like the CRM, AWS cloud, spreadsheets, etc.Ensure compliance with the regulations for email campaigns and keeping up to date with the regulatory changes affecting the email outreach at Power TakeOffIn addition to regulatory compliance, ensuring email campaigns are set up in accordance with Power TakeOffs contractual requirements for the DSM programs it administersAnalyze and report relevant metrics and campaign results to management to identify improvement opportunities and facilitate decision-making like deliverability rates, open rates, click rates, conversion rates and moreCreate reports and presentations on email campaign performanceCommunicate insights and suggestions to other teamsA B test email content, send timing, and segmentation to ensure we land at the most effective email campaign strategiesComplete HTML coding/scripting when necessary to create adequate email body contentProvide input on effective language for high quality outreach contentKey QualificationsEducation Bachelor’s degree in Marketing or a related field preferred Certifications related to email marketing platformsExperience 2-5 years in email marketing or a similar digital marketing roleEmail Marketing Platform experience Proficient in OneSignal desired Proficiency in other tools like Outreach.io Mailchimp HubSpot and ActiveCampaign is valuedHTML CSS and LiquidSyntax Proficient with implementing email templates according to provided designs utilizing conditional logic loops variable parsing and moreCampaign Strategy and Planning Able to recommend and execute targeted email campaignsSegmentation and Personalization Experience with audience targeting and crafting personalized messagesA B Testing and Optimization Experience with testing and analyzing campaign performance for improvementsAnalytics and Reporting Strong ability to track analyze and report on campaign metricsCopywriting and Content Creation Possesses excellent writing skills for creating engaging and persuasive email contentDesign Fundamentals Possesses basic design skills for creating visually appealing emailsCompliance Knowledge Familiar with email marketing laws like CAN-SPAMProject Management Able to handle multiple campaign projects and meet deadlinesCritical thinking Able to identify questions and potential issues and opportunities earlyProactive Seeks solutions to problems and opportunities before they ariseAttention to Detail Precise in content design and executionAdaptability Willingness to learn and stay updated with industry trends and shifting business needsCommunication Communicates early often clearly in meetings via Slack and through other forms of documentationWillingness to learn and affinity for research Able to learn about complex new issues platforms etc quicklyOrganization Able to juggle multi-faceted problems and multiple projects at once while keeping thorough documentationIntegrity Possesses absolute integrity to work within the protocols of the company especially those related to handling personal information and data securityLocation and TravelPower TakeOff is a 100% virtual company with no physical office location However many employees are based in two hubs in the areas around Denver CO and Kitchener-Waterloo Ontario Residence in one of these two hubs is desired but not required and relocation assistance will not be provided for the position This position is eligible for employment in the United States or CanadaTravel is not expected for this position Power TakeOff will cover the associated accommodation and travel expenses for any such travelCompensation and BenefitsThe total expected base salary range for employees residing in the U.S. is between 70 000 - 85 000 USD and CAD 82 000 - CAD 99 500 per year depending on experience Power TakeOff maintains broad salary ranges for its roles in order to account for variations in knowledge skills experience and market conditionsBenefits includeMedical insurance including vision and dentalHealth Savings Account contributionsRetirement plans with company matchingStudent Loan Incentive Repayment Program eligible 12 months after employmentGenerous time off including 15 paid vacation days increasing to 20 after the first year7 flexible well-being daysAt least 9 paid holidaysAll company winter break between Dec 25th and Jan 1stSummer Friyays from June through August we get each 2nd and 4th Friday offJoin our team and play a key role in driving positive impacts for our business our customers our utility clients the environment and all of societyThe pay range for this role is 70 000 - 85 000 USD per year (Remote United States) 82 000 - 99 500 CAD per year (Remote Canada)
