Job DescriptionWe are seeking a B2B Social Media & LinkedIn Lead Generation Manager to manage our LinkedIn presence and drive outbound lead activity. This role is responsible for building brand credibility, growing executive and company visibility, and generating qualified leads through consistent LinkedIn content, engagement, and direct outreach.This is not a passive posting role. The ideal candidate understands LinkedIn as a revenue channel, not just a content platform, and can connect social activity to pipeline outcomes.Key ResponsibilitiesLinkedIn Content & Profile ManagementManage and grow company and executive LinkedIn profiles.Plan, write, and publish B2B-focused LinkedIn content, including:Thought leadership postsIndustry insightsProduct or solution positioningCase studies and proof pointsMaintain a consistent brand voice and posting cadence.Outbound Lead Generation (LinkedIn)Execute daily outbound activity on LinkedIn, including:Connection requestsPersonalized follow-up messagesComment-based engagement to warm prospectsIdentify and engage ICP-aligned prospects (titles, industries, company size).Use social selling best practices to move prospects toward sales conversations.Engagement & Community BuildingEngage with relevant accounts, prospects, and industry voices.Respond to comments and messages in a timely, professional manner.Build visibility through meaningful participation in conversations.Lead Tracking & CoordinationTrack outbound activity, responses, and lead status.Coordinate with sales or business development teams to:Hand off qualified leadsAlign messaging and follow-upMaintain clean records of outreach and outcomes.Performance & OptimizationMonitor key metrics, including:Profile and post engagementConnection acceptance ratesResponse ratesLeads generatedRefine content and outreach messaging based on performance insights.Required Qualifications3–6+ years experience in B2B social media or LinkedIn-focused rolesProven experience generating outbound leads via LinkedInStrong understanding of:B2B buyer journeysSocial selling best practicesLinkedIn platform mechanicsExcellent written communication and personalization skillsPreferred QualificationsExperience supporting executive or founder-led LinkedIn accountsFamiliarity with CRM tools and lead tracking workflowsExperience working closely with sales or revenue teamsBackground in SaaS, enterprise, media, or professional servicesWhat Success Looks Like (First 90 Days)Consistent LinkedIn posting cadence establishedClear outbound workflow documented and executed dailySteady flow of qualified inbound and outbound conversationsImproved engagement and visibility with target audiencesMeasurable contribution to pipeline activityIdeal TraitsRevenue- and outcome-driven mindsetComfortable with direct outreach and follow-upsOrganized and disciplined in daily activityProfessional, credible, and brand-awarenessSalary Range$9 - $10 an hourAbout the Company1840 & Company is a global leader in Business Process Outsourcing (BPO) and remote talent solutions, dedicated to propelling businesses forward through our comprehensive suite of services. We specialize in connecting companies with world-class freelance professionals and delivering top-tier outsourcing services, across over 150 countries worldwide.Our mission is to empower growth for forward-thinking businesses, seamlessly bridging any skill or resource gaps with our expertly vetted talent pool. We firmly believe in fostering an environment where exceptional individuals can achieve an optimal work-life balance, working remotely from any location, while maximizing their professional growth and earning potential.We are headquartered in Overland Park, KS, USA with service delivery facilities in the Philippines, India, Ukraine, South Africa and Argentina. We invite you to explore the opportunities we offer and consider joining our exclusive network of global freelance talent. Visit
www.1840andco.com to learn more about us. To explore a wealth of career opportunities and find a role that suits your unique skills and aspirations, please visit our dedicated jobs portal at
jobs.1840andco.com.AI DisclaimerWe may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
