Role SummaryWe’re looking for a versatile Social Media & Creative Growth Specialist to own and execute the content, design, and growth strategy across social platforms — including YouTube — to elevate MonetizeMore’s brand, engage publishers, and drive inbound lead generation. This role blends creative design, storytelling, and growth strategy to make complex ad-tech topics accessible, build trust, and generate qualified publisher interest.The ideal candidate will be a cross-functional producer: part designer, part content strategist, part growth marketer — comfortable with graphic design, video creation, and social strategy, and passionate about turning ad-tech know-how into compelling content with real business impact.Primary ResponsibilitiesContent & Video Strategy (YouTube + Social):Plan, produce, and publish high-quality videos, tutorials, explainers, and thought leadership content that address publisher pain points (e.g. policy compliance, invalid-traffic prevention, monetization best practices).Develop and manage a content calendar for YouTube and social media channels aligned with company goals, ad-tech news, and publisher needs.Optimize video metadata, thumbnails, and descriptions to maximize discoverability, SEO, and engagement.Graphic & Visual Design:Create visually compelling graphics, diagrams, infographics, and motion-graphics that simplify and clarify complex ad-tech concepts.Design assets for marketing, sales enablement, social posts, blog posts, product announcements, and educational content.Social Media Management & Community Engagement:Manage and grow MonetizeMore’s presence across relevant social platforms (LinkedIn, Instagram, YouTube, etc.).Engage with publisher and industry audiences, respond to comments/questions, and foster community trust and thought leadership.Repurpose content across formats (short-form, long-form, image, video) to maximize reach and engagement.Lead Generation & Brand Awareness:Use content and social strategy to attract high-intent publisher leads searching for ad-tech solutions or publisher support.Collaborate with sales and marketing to align content with lead-gen goals and track performance metrics (views, engagement, leads, conversions).Cross-Functional Collaboration:Work closely with product, sales, ad operations, and client success teams to understand product features, publisher pain points, and trends — then translate into content.Support sales enablement with video and visual collateral (case studies, product explainers, onboarding content, policy update guides).Continuous Improvement & Analytics:Track performance of content (video views, watch time, engagement, conversion to leads).Analyze what works, iterate on content strategy, and continuously optimize for growth, reach, and revenue impact.Qualifications & SkillsRequired:3-5 related years of experience.Demonstrable experience in graphic design and video content creation (e.g. editing, motion graphics, thumbnails, design software).Strong familiarity with YouTube (or other video platforms) — content production, optimization, SEO best practices, and audience growth.Experience managing social media channels for a brand or B2B company.Excellent written and verbal communication skills; ability to translate technical/ad-tech topics into clear, audience-friendly content.Creative mindset with a strategic growth orientation — comfortable thinking about content as a lead-gen and branding asset, not just marketing fluff.Ability to work in a fully remote, cross-functional environment, collaborating with teams across time zones.Preferred / Nice-to-Have:Background or familiarity with ad-tech, digital publishing, programmatic advertising, or related industry.Experience producing explainer videos, motion graphics, educational content, or tutorials.Understanding of SEO, video SEO, and content performance analytics.Experience supporting sales or business development teams through creative/sales-enablement collateral.
