Requirements and responsibilities
DO NOT APPLY IF YOU DO NOT HAVE ITERABLE EXPERIENCEAbout UsDutch Vet is transforming veterinary care by making expert treatment accessible anytime, anywhere. Our mission is simple: help every pet live their happiest, healthiest life by connecting pet parents with licensed vets through seamless virtual visits.We’re the only veterinary telemedicine service that can diagnose, prescribe, and ship medications directly to customers in most states. For less than $100 per year, Dutch offers real relief and convenience for pets and their families.As one customer put it: “Dutch was the only site that would diagnose and prescribe meds as well as ship the meds.”Here’s what other customers have said about Dutch Vet:“The easiest vet visit you'll ever have.”“More thorough than my in-person vet.”“No nonsense, quick, easy and friendly veterinarian. Much cheaper than our regular local vet that couldn’t get us in. So glad I found Dutch!”Backed by world-class investors including Forerunner Ventures, Eclipse Ventures, and Bling Capital, our team is made-up of successful startup founders (Hims, PlushCare, Nasty Gal) with expertise in scaling enterprises (TripAdvisor, Walmart, BARK). Featured in TechCrunch, Forbes, Wired, and Axios, Dutch is setting the standard for quality, accessibility, and compassion in pet care.THE ROLE:We're looking for a Lifecycle Marketing Manager focused on prospect marketing — turning awareness into action through targeted, high-converting email, SMS, and push programs. This role is ideal for someone with 3+ years of hands-on Iterable experience who is data-driven, detail-oriented, and ready to own execution from day one. ITERABLE experience is a must-have requirement for this role.You'll work closely with the LCM Director to build and optimize prospect journeys that drive trial starts, plan conversions, and first-purchase moments. This is a fully remote role, but you must be located in the US to be considered.If this sounds interesting to you, we'd love to hear from you!What You'll Do:Build and execute prospect-focused lifecycle campaigns across email, SMS, and push in IterableOwn day-to-day execution of key prospect moments including:Lead nurture & prospect engagement sequencesTrial new conversion programsAbandoned flow re-engagementPromotional and time-sensitive offer campaignsCreate and maintain journeys, triggers, and recurring campaigns with strong attention to detailPartner with growth, design, and CX to ensure prospect messaging is timely, persuasive, and on-brandQA campaigns thoroughly (logic, personalization, rendering, links, timing)Monitor funnel performance and report on prospect metrics (open rate, CTR, trial starts, conversion rate)Support A/B testing of subject lines, content, offers, timing, and segmentationHelp document and improve prospect lifecycle best practices and templates as the program scalesWhat You'll Bring:3+ years of lifecycle or CRM marketing experience with a focus on prospect or acquisition marketing3+ years of hands-on Iterable experience required (journeys, triggers, segmentation, A/B testing)Strong understanding of prospect segmentation, lead scoring, and conversion-focused messagingComfort working with funnel data to identify gaps and optimize conversion ratesExtremely detail-oriented with strong QA instinctsClear, persuasive writing style that balances urgency with Dutch's warm, trustworthy voiceAbility to manage multiple campaigns simultaneously in a fast-moving environmentA bias toward action: ship, learn, iterateNice to Haves:Experience in subscription, DTC, or consumer health/wellnessFamiliarity with growth experimentation frameworks and prospect lifecycle measurementHTML knowledge for email troubleshootingExperience collaborating with paid growth or product marketing teamsWhy This Role Is ExcitingYou'll own the programs that turn interest in Dutch into membershipYour work will have a direct, measurable impact on new member acquisitionYou'll help shape how Dutch earns trust before someone ever becomes a memberWhy Work for Dutch?Competitive annual salary range between $85,000 - $115,000Remote working locationHealth, dental and vision insuranceFlexible PTO401k planRobust holiday scheduleGrowth opportunities!Dutch Guiding PrinciplesPets First – business and medical decisions are always guided by the pet’s best interest. We’ll never compromise on pet health and we’re all here because we care about their well-beingAgile Like a Cat – We have a bias toward swift action, while maintaining quality and accuracy. For us, that means being able to turn on a dime, like a cat, analyze our options – even ones that may not be on the table – then execute without perfection getting in the wayCreativity is our Catnip – Creativity feeds us and helps us push boundaries to always find better solutions, making the complex more accessible and easier to understandBe the Human Your Dog Thinks You Are – Be kind, show care for your colleagues, and even if you’re an expert - give others context, reinforce the positive, and help them understand.
Optionally, you can add more information later (benefits, pre-screening questions, etc.)