About Right Side UpRight Side Up is a collective of premium marketing talent—with all of the marketing chops, and none of the agency fluff. We’re trusted by the most respected early-stage ventures, the fastest-growing tech companies, and well-established Fortune 500 teams to do one thing better: Growth. We have over 250+ clients including Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash, Calm, and more.About The RoleWe’re seeking freelance Performance Art Director Consultants to join our talent collective and support a range of clients across industries. This role is ideal for creative leaders who can concept and execute high-performing ad creative that drives measurable results across paid channels.Projects may include developing performance creative strategies, leading creative production, iterating on ad concepts, and collaborating closely with growth and paid media teams. Contract engagements typically range from 10–40 hours per week.What You'll DoPresent and communicate creative concepts to clients, clearly articulating rationale and performance strategyCollaborate with client stakeholders to gather feedback and refine creative directionConcept and develop performance-driven creative across paid channels (e.g., Meta, TikTok, YouTube, display)Lead the creation of ad assets including static, video, and motion contentCollaborate with growth, paid media, and copy teams to align on strategy and messagingDevelop creative testing frameworks and iterate based on performance dataAnalyze creative performance and optimize based on insightsGuide visual direction, storytelling, and brand consistency across campaignsPartner with designers, editors, and creators to bring concepts to lifeStay up to date on creative trends, platform best practices, and emerging formatsWhat We're Looking ForAbility to confidently present and pitch creative work to clients and stakeholdersStrong communication skills with experience incorporating client feedback into creative executionStrong portfolio of performance-driven creative work across digital channelsExperience leading creative strategy for paid acquisition campaignsAbility to balance brand storytelling with performance optimizationExperience working closely with growth and paid media teamsUnderstanding of platform-specific creative best practices (Meta, TikTok, YouTube, etc.)Strong visual design and art direction skillsAbility to iterate quickly and test multiple creative variationsComfort working across different industries and brand stylesNice to HaveExperience with UGC and creator-led contentFamiliarity with video editing and motion design toolsExperience in high-growth startup environmentsExperience supporting both strategic planning and hands-on execution
