About Cylinder HealthFounded in 2021 and offered as an employer benefit, Cylinder (formerly Vivante Health) delivers personalized, clinician-backed care to those suffering from digestive issues through its virtual health platform. Cylinder’s tech-forward, human-first program connects members to the right level of support at the right time through an easy interface, bringing the healthcare ecosystem together to align around member needs. Cylinder’s dedicated care teams help members proactively address their gut health from every angle – decreasing costs, reducing absenteeism, and improving their quality of life, at scale. Cylinder’s vision is to create a world where people receive convenient, personalized, and affordable access to the quality digestive healthcare they need to improve their overall health.Position SummaryWe’re seeking a Marketing Operations & Lifecycle Manager to drive member acquisition, engagement, and retention through data-informed, multi-channel marketing. This role blends strategy and execution—owning lifecycle campaign development while optimizing the systems, data, and processes that power them. You’ll play a critical role in shaping how and when members engage with Cylinder, ensuring they receive timely, personalized communications that guide them to the right care and ultimately improve their health outcomes.Responsibilities Include:Marketing OperationsOwn architecture, integration, and ongoing optimization of email automation tool (Iterable), serving as the internal expert and primary vendor leadIdentify and implement automation opportunities to increase efficiency and scalePartner with Data and Product to ensure data accuracy and integrations, audience integrity, and reliable event trackingDocument workflows and best practices for campaign setup, naming conventions, data hygiene, and reporting consistency.Monitor channel performance and deliverability, adjusting strategies as neededLifecycle Strategy & ExecutionExecute lifecycle marketing across email, SMS, push, and other digital channels using IterableDesign and optimize end-to-end member journeys (onboarding, engagement, retention, winback)Analyze campaign results to generate insights and drive continuous improvementYou'll be a good fit here if you are:Passionate about improving gut healthExceptional attention to detailSelf-motivated problem solverSomeone who thrives in a fast-paced, remote-first environmentComfortable with fluid job responsibilitiesRequired Qualifications:5+ years of work experience with 3+ years of direct marketing operations experienceAt least one year of experience working at a start upAdvanced expertise in Iterable, or similar tool, including the ability to develop complex customer journeys from scratch and create data-driven audience segments to optimize member engagementStrong data analysis and optimization capabilitiesSelf-directed, highly organized, and ability to prioritizeEqual OpportunityCylinder is an equal opportunity employer. We believe safe spaces where everyone can be their authentic selves is the key to a successful team so we welcome and embrace all identities, cultures, and backgrounds.
