Job Summary
We are seeking a results-driven Google Ads Specialist to manage and optimize paid advertising campaigns for a property restoration company. This role focuses on generating qualified leads for emergency services such as water damage restoration, fire and smoke damage cleanup, and mold remediation. The ideal candidate has strong PPC expertise, understands local lead generation, and can maximize advertising performance while maintaining efficient cost per lead and return on ad spend.
Key Responsibilities
- Plan, launch, manage, and optimize Google Ads campaigns focused on generating qualified leads for restoration services.
- Conduct keyword research to identify high-intent search terms related to water damage, fire damage, mold remediation, and other emergency restoration services.
- Manage campaign budgets, bidding strategies, and cost-per-click (CPC) performance to maximize lead generation and return on investment.
- Configure precise geographic targeting based on service areas, ZIP codes, and franchise territories to minimize wasted ad spend.
- Write and test compelling ad copy that communicates urgency, availability, trust, and the company's restoration services.
- Set up and monitor conversion tracking for phone calls, website forms, and other lead-generation actions.
- Analyze campaign performance, identify optimization opportunities, and adjust targeting, keywords, bids, and ad creatives accordingly.
- Monitor key performance indicators, including cost per lead (CPL), conversion rate, qualified lead volume, and return on ad spend (ROAS).
- Prepare regular performance reports and provide actionable recommendations to improve campaign efficiency.
- Coordinate with marketing and operations teams to evaluate lead quality and align advertising efforts with business goals.
Requirements
- Proven experience managing Google Ads campaigns, particularly Search and pay-per-click (PPC) advertising.
- Strong knowledge of keyword research, bidding strategies, campaign structure, and budget optimization.
- Experience with conversion tracking for phone calls, website forms, and other lead-generation activities.
- Proficiency with Google Analytics 4 (GA4), Google Tag Manager, and Google Ads reporting tools.
- Ability to analyze campaign data and make decisions based on performance metrics.
- Strong analytical skills and attention to detail.
- Ability to manage multiple campaigns, budgets, and performance targets.
Preferred Qualifications
- Experience in local lead generation for home services, construction, property restoration, plumbing, HVAC, or other emergency service businesses.
- Familiarity with geographic targeting by service area, ZIP code, and local market.
- Experience optimizing campaigns in competitive, high-cost-per-click industries.
- Knowledge of call tracking platforms and CRM integrations for lead attribution.
- Experience evaluating lead quality and connecting advertising performance to booked jobs or revenue.
