Growth Marketing Lead at Redesign Health | Torre
Growth Marketing Lead
trending_up Invest in Torre
Redesign Health

Growth Marketing Lead

Redesign Health
Posted by
Yuliana Velasquez Ramírez
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Full-time

Legal agreement: Employment

Compensation
USD65k - 200k/year
location_on
Hybrid (United States)
Posted almost 6 years ago

Responsibilities

• Size & validate demand for business concepts in the ideation phase: • Conduct demand research and calls with marketing experts to identify pre-existing demand, go-to-market opportunities and challenges for business concepts we are considering launching. • Execute demand validation (“smoke tests”) via Facebook and Google ad campaigns to understand business viability (assumed unit economics - particularly LTV and CAC). • Collaborate with the user research, product, and new venture team to translate real-market insights from demand validation tests into the feature sets of our MVPs. • Develop & own the launch marketing for our new ventures: • Own hands-on-keys execution of go-to-market plans, acting as the “founding marketer” at ~2 of our operating companies at any given time, to bring them from 0-1000 customers. • Develop reporting and growth roadmaps to identify wins and iteratively improve upon them. • Package learnings into marketing playbooks for founding Heads of Marketing to run with and improve upon when they join. • Run projects for later-stage ventures in our portfolio designed to accelerate their growth: • Pending your bandwidth, some discrete projects may include paid channel expansion, developing an SEO program, building a CRO roadmap, or setting up a marketing attribution system, to list some examples.
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