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Responsibilities
As a Product Marketing Lead, reporting to the Head of Product Marketing, you will be responsible for core positioning, messaging and go-to-market of key products, articulating their unique benefits to clients and their fans. You will partner cross-functionally with product, marketing, comms and more to bring products to market in uniquely SeatGeek ways, and help ensure future products have a strong market fit. You will also partner with sales and customer success to drive understanding of SeatGeek’s differentiated value.What you'll doCraft differentiated, unified positioning, messaging, RTBs and go-to-market plans for our product solutions, with a prioritized focus on our enterprise audiences and their fansDevelop a comprehensive understanding of product offerings for both clients and fans, a deep understanding of our client base and their core needs, our differentiators v. key competitors, and the biggest opportunities for us to growCreate programs and content that help our clients and their fans get the most value out of SeatGeek productsContribute to core sales and marketing assets such as pitch decks, case studies, one-pagers, and moreMaintain strong relationships with XFN partners to both enhance their work and successfully complete your own, including Product, Marketing, Comms, Sales, Client Success, Analytics, and FinanceLeverage competitive and customer insights to drive pricing and packaging for new and existing productsWhat you have8+ years of product marketing experience, ideally with experience working in unique industries with complex business models, major competition, or interesting regulatory environmentsProven track record of taking high-profile products and features to market for growth companies with business and consumer audiencesAbility to articulate the essence of complex products and the value they create. Can develop a strong messaging hierarchy and effective content strategy planWillingness and know-how to quickly, and deeply, understand the market (live event technology), our customers (teams, leagues, artists and fans) and competitionExperience leading or contributing to pricing initiatives, including taking new pricing or packages to marketExcellent written and verbal communication skills. Must be comfortable presenting and sharing work with leadershipProactive self-starter with an ownership mentality. Solutions over problems, north-star over specific roadmap, and balancing analytical skills with gut decisionsPerksThe salary range for this role is $125,000 - $182,000 USD. This role is equity eligible. In addition, you may receive a discretionary annual bonus based on individual and company performance. Actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, certifications, and specific location.Flexible work environment, allowing you to work as many days a week in the office as you’d like or 100% remotelyA WFH stipend to support your home office setupUp to 16 weeks of fully-paid family leaveStudent loan matching programHealth, vision, dental, and life insuranceUp to $25k towards family building, reproductive health services and Gender-affirming care$500 per year for wellness expensesSubscriptions to Headspace (meditation), Headspace Care (therapy), and One Medical$360 per quarter to spend on tickets to live eventsAnnual subscription to Spotify, Apple Music, or Amazon musicEquity stakeDiscretionary annual bonusAs an equal opportunities employer, we recognize that diversity is a positive attribute and we welcome the differences and benefits that a diverse culture brings. Come join us!
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