Role Overview:
- You own Google Ads end to end for our clients, including building, launching, optimizing, and reporting.
- This is not a button-pusher role.
- You will be the person who decides what gets tested, what gets cut, and what the numbers mean when the client asks.
- Our clients are owner-led home service businesses, such as roofing, concrete, HVAC, pools, and remodeling, typically with $1M–$3M in revenue.
- Most clients have been burned by an agency that took their money and sent a dashboard, and you will be the opposite of that.
Responsibilities:
- Account setup: conversion tracking, GA4 and GTM wiring, call tracking, offline conversion imports, and geo and budget structure.
- Campaign build: Search, Performance Max, Local Services Ads (LSA), and Demand Gen where it fits.
- Keyword and audience strategy: research, match type discipline, and negative lists that are actually maintained.
- Ad copy and assets: RSAs, sitelinks, callouts, and image and video assets for PMax.
- Landing page collaboration: you flag the conversion problem, and our web team fixes it.
- Daily and weekly optimization: bids, budgets, search terms, placement exclusions, and geo performance.
- Budget management: pacing across accounts with no overspend surprises.
- Reporting: monthly client-facing reporting through OvionD, plus a plain-English summary explaining what happened and why.
- Client communication: occasional joining of client calls to walk through performance.
Success Metrics:
- Cost per qualified lead trending down quarter over quarter.
- Conversion tracking accurate and verified on every account with no phantom conversions.
- Zero budget overruns.
- Clients can explain their own results after reading your report.
- Accounts audited on a set cadence, not just when something breaks.
Requirements:
- 3+ years managing Google Ads with real budget responsibility.
- Google Ads certification, including Search and Measurement at a minimum.
- Fluency in GA4, Google Tag Manager, and conversion tracking troubleshooting.
- Experience with lead-gen accounts, not just e-commerce ROAS.
- Comfortable with Google Ads Editor and bulk operations.
- Ability to write ad copy that sounds like a human, not a template.
- Clear written communication for explaining tradeoffs to business owners, not marketers.
Preferred Qualifications:
- Local service business experience, especially in home services.
- Local Services Ads and Google Guaranteed setup experience.
- CallRail or similar call tracking experience.
- GoHighLevel familiarity.
- Bing Ads or Meta Ads as a secondary channel.
- Experience auditing accounts inherited from another agency.
Tools Used:
- Google Ads, GA4, GTM, Google Business Profile, GoHighLevel, OvionD, Local Falcon, BrightLocal, and Ahrefs.
