Marketing Automation Specialist at Meeteam | Torre

Marketing Automation Specialist

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Full-time

Legal agreement: Employment

Compensation
COP3M - 4M/month
~USD942 - 1.25k/month
Negotiable
location_on
Remote (for Colombia residents)
Posted over 2 years ago

Responsibilities


🔵 Requirements: ◽ Proficiency in creating, designing, and implementing cold outbound email campaigns using tools such as Instantly, Apollo, GHL, and others. ◽ Experience in connecting email domains and subdomains for various customers. ◽ Ability to develop comprehensive email marketing strategies focused on lead nurturing, conversion optimization, and alignment with brand guidelines. ◽ Skilled in list segmentation and targeting for personalized messages, utilizing dynamic content and personalization techniques to enhance engagement and response rates. ◽ Experience with rigorous A/B testing to optimize email campaign elements, including open rates, click-through rates, and conversions, with a focus on using data-driven insights for continuous improvement. ◽ Strong collaboration skills for content creation, with the ability to work closely with the team to produce compelling email content and design visually appealing, responsive email campaigns that align with brand identity using tools like Figma and Canva. ◽ Proficiency in setting up and managing marketing automation workflows, with prior experience in marketing automation platforms such as Klaviyo, HubSpot. 🔵 Responsibilities: ◽ Create, design, and implement effective cold outbound email campaigns that resonate with the target audience and generate high-quality leads. ◽ Connect email domains and subdomains for every customer, ensuring campaigns are effectively delivered and received. ◽ Develop and execute comprehensive email marketing strategies that focus on lead nurturing, conversion optimization, and adherence to brand guidelines. ◽ Segment email lists for highly targeted and personalized messages, improving engagement and response rates through the use of dynamic content and personalization techniques. ◽ Conduct A/B testing to identify the most effective elements of email campaigns, focusing on optimizing open rates, click-through rates, and conversions. ◽ Collaborate with the team to develop engaging email content and design visually appealing, responsive email campaigns that align with the brand's identity. ◽ Manage marketing automation workflows to streamline and enhance the efficiency of lead nurturing processes, utilizing platforms like Klaviyo and HubSpot.