Director of Demand Generation at Bevi

Bevi is on a mission to disrupt the beverage supply chain and replace single-use water bottles with smart water machines. Thousands of companies use Bevi to sustainably provide their employees with pure, sparkling, and flavored water at work. As the market leader in IoT-enabled beverage machines, we’ve raised over $160M in venture capital and we have grown tremendously each year since launch. We are looking for a scrappy, tenacious, and experienced Director of Demand Generation to accelerate Bevi’s already strong growth trajectory. The ideal candidate will have a rock solid background in B2B demand gen—everything from paid search to content syndication to live events—as well as a healthy desire to innovate constantly and measure impact obsessively. Responsibilities: - Own the end-to-end strategy and execution of Bevi’s demand generation engine - Effectively manage Bevi’s digital advertising agency - Work with sales & product marketing teams to align around Bevi’s go-to-market strategy and develop the most impactful messaging for our target audiences - Create full-funnel, vertical-specific campaigns that not only attract qualified buyers, but generate greater market awareness for the Bevi brand - Build effective ABM campaigns to drive more effective penetration of Bevi’s most valuable account targets - Own and manage Bevi’s demand gen budget to ensure efficient spend that drives toward the company’s goals within a desirable CAC range - Work with Bevi’s brand team to create inspiring and engaging content to power our campaigns - Work closely with event marketing to implement a coordinated and effective live event presence and strategy - Become one with the sales organization—understand their needs, their feedback, and work tirelessly to help them hone their lead follow-up efforts and improve our conversion rates at every stage of the buyer journey - Work with our brand team and website agency to ensure our website experience is optimized from both an SEO and conversion optimization perspective - Collaborate with sales and marketing operations to develop advanced campaign tracking, lead scoring, and attribution models that will help the team decide where and how to invest time and resources - Oversee the management of Bevi’s marketing program calendar - Deeply understand the metrics that drive business outcomes, including channel effectiveness, conversion rates, pipeline velocity, CAC, and more - Share learnings - Educate the sales and marketing teams about what’s working, what’s not, and what we need to do to get better

Director of Demand Generation

Responsibilities

Skills wanted:

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About Bevi:

mission:

bevi.co

Admin access needed