Email Marketing Specialist at Hook + Ladder Digital Agency | Torre
Email Marketing Specialist
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Hook + Ladder Digital Agency

Email Marketing Specialist

Hook + Ladder Digital Agency
Posted by
David Giraldo Valencia
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(1.2K) info
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Full-time

Legal agreement: Contractor

Currency exchange and payroll taxes to be paid by:

Candidate

Compensation
CAD1.75k - 2k/month
~USD1.26k - 1.44k/month
Non-negotiable
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Remote (for Argentina residents)
Remote (for Bolivia residents)
Remote (for Venezuela residents)
Remote (for Peru residents)
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Visa sponsorship: No
Posted about 2 years ago

Responsibilities

We're looking for an Email Marketing Specialist to enrich our dynamic team. Your background could be diverse – from digital marketing agencies to in-house departments or specialized email marketing roles. What matters is your enthusiasm for collaborative, business-focused work in a vibrant setting and your readiness to grow and be challenged. As an Email Marketing Specialist, you will be the 'architect' of our clients' email marketing strategies. Collaborating with a team of specialists, you'll craft and implement email marketing programs tailored to each client's unique needs and industry specifics. 🚀 ✅ Responsibilities: • Developing and executing bespoke email marketing strategies in collaboration with cross-functional teams. • Keeping up-to-date with the latest marketing trends to provide innovative solutions. • Communicating complex ideas effectively to clients and internal teams. • Preparing detailed briefs for art and copywriting teams, ensuring cohesive campaign designs. • Managing end-to-end email and SMS marketing campaigns, including planning, segmentation, content creation, and scheduling. • Creating compelling, personalized email content. • Conducting A/B tests to optimize email performance. • Designing unique customer journeys through tailored email automation. • Analyzing campaign metrics to derive insights and refine strategies. • Ensuring technical compliance with email standards and regulations. • Build and maintain strong relationships with client executives, understand their needs, and proactively address their concerns to ensure they are receiving a superior return on investment with H+L's service. ✅ Requirements: • 4+ years of experience in Digital Marketing, with a focus on B2B and or B2C email marketing. • Proficiency in email marketing platforms (Klaviyo, Hubspot, ActiveCampaign, Pardot/Salesforce, Mailchimp, SendInBlue). • Copywriting skills and a history of creating engaging B2B and B2C email content. • An analytical mindset, experienced in data analysis and reporting. • Excellent attention to detail, time management, and collaborative skills. • Proficient in crafting visually appealing and engaging email designs that align with brand identity and captivate the target audience. • Ability to manage email lists, segmentation, and audience targeting to optimize campaign performance. ✅ Nice to have: • Experience in a marketing agency. • Knowledge of project management tools like Monday.com. • Familiarity with Agile methodologies. • Familiarity with AI tools like ChatGPT. • Eagerness to stay ahead in digital marketing technology. • Multilingual abilities.
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