We’re looking for a highly organized, data-driven Marketing Assistant to support and scale our local marketing efforts for an established pest control franchise in Maryland, USA . This role bridges creative execution, digital marketing optimization, and marketing analytics - ensuring every campaign is strategic, measurable, and on brand.
You’ll maintain performance dashboards, coordinate with vendors and freelancers, manage social media and review programs, and play a key role in building the Ritz-Carlton of pest control experiences.
Key Responsibilities:
Marketing Analytics & Reporting
• Maintain dashboards and monitor KPIs such as Customer Acquisition Cost (CAC), Cost Per Lead (CPL), Lifetime Value (LTV), and Conversion Rates.
• Maintain Performance Tracking dashboards.
• Conduct Lead Attribution Analysis to assess channel performance and ROI.
• Support the creation of annual marketing plans, allocating and optimizing budgets across awareness, intent, and consideration tactics.
Customer Reviews, Referrals & Reputation
• Manage the review request process for current and new customers across all service lines.
• Track and manage referral codes, rewards, and redemption reporting.
• Coordinate with our reputation management vendor to handle and respond to reviews.
• Conduct competitive analysis to evaluate service quality and brand perception.
Social Media & Content
• Plan, create, and post engaging organic content across Facebook, Instagram, and TikTok using tools like Canva and calendar .
• Manage micro-influencer relationships and outreach campaigns.
• Update and optimize our Google Business Profile at least five times weekly with posts, photos, and offers.
• Work with freelancers to create leaflets, brochures, door hangers, and postcards, providing creative briefs and feedback.
Advertising & Digital Campaigns
• Manage Google PPC campaigns — including keyword management, ad copy testing, and budget optimization.
• Collaborate with TV vendors on media planning, ad creation, and execution.
• Partner with the SEO team to localize web pages and enhance organic visibility.
Events & Local Marketing
• Develop and execute a Local Event Strategy, including sponsorships, community engagement, and brand activation.
• Order and track marketing materials from vendors to support campaigns and events.
Skills & Qualifications:
• 3–5 years of experience in marketing operations, digital marketing, or growth marketing (home services or franchise experience preferred).
• Proficiency with Google Ads, Meta Business Suite, and Google Business Profile.
• Comfortable using tools like Canva, Excel/Google Sheets, and CRM or marketing automation platforms.
• Excellent organizational and communication skills; ability to coordinate multiple vendors and freelancers.
• Analytical mindset with experience in KPI tracking, reporting, and optimization.
• Creative eye for brand consistency and customer experience design.
Hours: 40 per week (Monday to Friday, 9am-5pm ET)
