Director of Growth Marketing at AnswersNow

- Rapidly growing, venture-backed digital health company - Delivering virtual autism care to families - Recently closed $11 million in Series A financing led by Left Lane Capital - Proprietary digital product providing clients access to virtual therapy, improving client outcomes, and connecting clients with expert care - Fully-distributed, remote team welcoming applicants from across the country As the Director of Growth Marketing at AnswersNow, you will lead all aspects of the D2C growth efforts to accelerate the company's success and deliver innovative autism therapy services to more families. You will be responsible for performance marketing, paid acquisition, email marketing, landing pages, and conversion rate optimization. This role offers a unique opportunity to make a meaningful impact in the lives of children and families. Responsibilities: - Develop and execute comprehensive paid acquisition strategies aligned with business goals - Lead end-to-end campaign execution, from keyword research and ad creation to landing page optimization and conversion tracking - Efficiently allocate and manage budgets across campaigns to ensure optimal performance and return on investment - Continuously test and optimize ad creatives, targeting parameters, and landing pages to improve conversion rates and campaign performance - Regularly analyze campaign data, generate actionable insights, and provide data-driven recommendations to enhance performance and achieve KPIs - Track and report key performance metrics, demonstrating the impact of paid acquisition efforts on user acquisition, engagement, and revenue growth - Collaborate with clinical, design, and engineering teams to ensure seamless execution of campaigns and alignment with brand messaging - Stay updated on industry trends, competitor strategies, and emerging marketing technologies to identify opportunities for innovation and growth

Director of Growth Marketing

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