PPC Specialist at Ruskin Consulting | Torre
PPC Specialist
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Ruskin Consulting

PPC Specialist

Ruskin Consulting
Posted by
R
Emma
Emma
You’ll manage and optimize paid ads, delivering measurable results for clients in a remote global team.
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Full-time

Legal agreement: Contractor

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Compensation
USD800 - 1.5K/month
Non-negotiable
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Remote (for Colombia residents)
Remote (for Mexico residents)
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Posted 10 months ago

Requirements and responsibilities

Job Summary: We are seeking a highly motivated and results-driven PPC Specialist to manage and optimize Google Ads and others paid advertising campaigns for our clients. The ideal candidate will possess a strong analytical mind, a deep understanding of PPC best practices, and a proven ability to drive measurable results. You will be responsible for developing and executing effective PPC strategies, analyzing campaign performance, and providing actionable insights to clients. Responsibilities: Campaign Management & Optimization: * Develop, launch, and manage Google Ads (Search, Display, Shopping, Video), Microsoft Ads, and other paid advertising campaigns. * Continuously monitor campaign performance, analyze data, and implement optimization strategies to maximize ROI. * Manage campaign budgets and ensure efficient ad spend. * Conduct thorough keyword research and implement effective negative keyword strategies. * Optimize ad copy, landing pages, and targeting to improve conversion rates. Data Analysis & Reporting: * Analyze campaign data using Google Analytics, Google Ads, and other reporting tools. * Generate regular performance reports and provide insightful analysis to clients. * Identify trends, patterns, and opportunities for campaign improvement. * Present campaign performance and recommendations to clients in a clear and concise manner. Client Communication & Collaboration: * Maintain regular communication with clients, providing updates and insights on campaign performance. * Collaborate with internal teams (SEO, content, design) to ensure integrated marketing strategies. * Attend client meetings. Qualifications: * Excellent English communication skills. * Proven experience as a PPC Specialist or similar role in an agency setting. * Strong proficiency in Google Ads, Google Analytics, and other PPC platforms. * Excellent analytical and problem-solving skills. * Strong understanding of keyword research, ad copywriting, and landing page optimization. * Google Ads certifications are highly preferred. * Experience with Microsoft Ads, social media advertising, and other paid advertising platforms. * Knowledge of Google Tag Manager.
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