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Posted 25 days ago
Responsibilities and deliverables
(Freelance Small Projects)
Job Requirements for a Well-Rounded Media Buyer (with Creatives and Copy Expertise)
To ensure the candidate is versatile and capable of managing end-to-end ad campaigns, focus on these key requirements:
Qualifications and Experience:
* Education: Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field. Relevant certifications (e.g., Google Ads, Facebook Blueprint, or HubSpot Inbound Marketing) are a plus.
* Professional Experience: 3-5 years in media buying, digital advertising, or performance marketing roles. Proven track record in managing ad budgets of at least \$10,000/month across platforms like Meta (Facebook/Instagram), Google Ads, TikTok, LinkedIn, or programmatic networks.
* Creative and Copy Skills: Demonstrated experience in creating or optimizing ad creatives (e.g., images, videos, carousels) using tools like Canva, Adobe Creative Suite (Photoshop, Illustrator, Premiere), or Figma. Strong copywriting skills for crafting compelling ad headlines, descriptions, and calls-to-action that drive conversions.
* Technical Proficiency: Familiarity with analytics tools (e.g., Google Analytics, Facebook Ads Manager, Pixel tracking) and A/B testing platforms. Basic knowledge of HTML/CSS for landing page tweaks or ad customization is beneficial.
* Soft Skills: Excellent analytical mindset with the ability to interpret data (e.g., ROAS, CTR, CPC) and make data-driven decisions. Strong communication skills for collaborating with teams or clients. Creative problem-solving and adaptability to fast-changing ad algorithms and trends.
* Portfolio: Must provide a portfolio showcasing successful campaigns, including before/after examples of creatives and copy, along with performance metrics (e.g., improved conversion rates or cost savings).
Preferred Attributes:
* Experience in home services lead generation.
* Knowledge of compliance and best practices (e.g., GDPR, ad policies on major platforms).
* Ability to work remotely or freelance, with reliable availability during business hours in Eastern time zone.
Key Responsibilities:
The media buyer will handle a holistic role, blending strategy, execution, and optimization:
* Media Buying and Campaign Management: Plan, execute, and optimize paid media campaigns across multiple channels. Allocate budgets, bid on ad placements, and monitor performance to maximize ROI while minimizing costs.
* Creative Development: Design and produce high-quality ad creatives, including static images, videos, GIFs, and interactive formats. Iterate on visuals based on audience feedback and performance data to improve engagement.
* Copywriting: Write persuasive ad copy tailored to target audiences, including headlines, body text, and CTAs. Conduct A/B testing on copy variations to identify top performers and refine messaging for better conversion rates.
* Audience Targeting and Segmentation: Research and define target audiences using platform tools. Build custom audiences, lookalikes, and retargeting lists to ensure ads reach the right users.
* Performance Analysis and Reporting: Track key metrics (e.g., impressions, clicks, conversions) using analytics dashboards. Generate regular reports with insights and recommendations for campaign adjustments.
* Optimization and Testing: Continuously test ad elements (creatives, copy, placements) to improve efficiency. Scale winning campaigns and pause underperformers to stay within budget.
* Compliance and Best Practices: Ensure all ads comply with platform guidelines and legal requirements. Stay updated on industry trends, algorithm changes, and new ad features.
* Collaboration: Work with internal teams (e.g., marketing, sales) or clients to align on goals, gather feedback, and incorporate brand guidelines into creatives and copy.
* Budget Management: Forecast and manage ad spend to achieve cost-effective results, aiming for targets like a specific ROAS or CPA.
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