Head of Retention
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Full-time
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Posted about 3 years ago
Responsibilities
Public Goods is a fast-growing company with a focus on sustainability. They have investors who've backed category-defining businesses such as Peloton, Kickstarter, and Etsy. Their environmental initiatives include a successful tree-planting program, donations to food banks, partnerships in the fight against deforestation and hunger, designing products with smaller carbon footprints, and carbon offsetting 100% of orders.
Public Goods is looking for a data analyst with a focus on customer retention. The role involves analyzing customer data, developing and executing retention marketing campaigns, collaborating with cross-functional teams, creating reporting dashboards, conducting market research, managing and optimizing email and push notification campaigns, and communicating results to senior leadership. The ideal candidate has a Bachelor's degree in Marketing, Analytics, or a related field, 5+ years of experience in data analytics and retention marketing, strong analytical and project management skills, and excellent communication skills. Knowledge of e-commerce platforms and experience with SQL and data visualization tools is a plus.
Responsibilities:
- Analyze customer data to identify trends and opportunities for retention marketing campaigns, and on-site optimizations.
- Develop and execute retention marketing campaigns that increase customer loyalty, drive repeat purchases, and maximize customer lifetime value.
- Collaborate with cross-functional teams to identify and implement customer retention strategies.
- Create and maintain reporting dashboards that provide insights into customer behavior and campaign performance.
- Conduct market research to stay up-to-date on industry trends and emerging technologies.
- Collaborate with the product and engineering teams to implement data tracking and reporting tools to support data-driven decision-making.
- Manage and optimize email and push notification campaigns, including segmentation, messaging, and testing.
- Analyze customer feedback and implement changes to improve customer retention.
- Continuously test and optimize retention campaigns to improve performance and maximize ROI.
- Communicate performance results and insights to senior leadership and stakeholders.