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about 2 months ago
Requirements and responsibilities
About the roleWe’re looking for a Associate Director of Digital Channels to own and scale Pleo’s growth marketing engine to drive efficient customer acquisition, activation, retention and expansion across Pleo’s markets through paid and owned channels. This is a senior leadership role with accountability for paid acquisition, organic growth (SEO/AEO), owned channels and full-funnel performance optimisation. You’ll work in close partnership with Website, Brand, PMM, Sales, RevOps, PLG, Product and other teams. You’ll be accountable for turning strategy into measurable results - building systems, teams, and ways of working that deliver efficient growth today while compounding returns over time and setting Pleo up for long-term success.Who you'll be working with and reporting toYou'll report to our VP of Marketing. You will lead an existing team of specialists within the Performance and Organic channels. You’ll also partner with Sales, RevOps, and Product to align our PLG and Sales-led funnels into one cohesive system.What you'll be doingDrive Efficient Customer Acquisition: Own paid channels, SEO/AEOCollaborate with Product and Web teams to scale marketing site performance, driving high-quality lead generation while maintaining an optimal balance between conversion rates and acquisition costsOptimise the Full Funnel: Set channel strategy, run experiments, allocate budget based on marginal returns, and ensure acquisition and lifecycle work as one system.Turn Strategy into Execution: Partner with Brand, PMM, Sales, RevOps, and Product to coordinate launches, improve pipeline quality, and drive revenue impact.Identify innovations and grow new channel opportunities e.g. affiliate MarketingMeasure What Matters: Define metrics that reflect business impact, move beyond last-click attribution, and use insights to guide investment decisions.Build the Team: Lead and develop senior marketers, set high standards for execution, and create scalable ways of working.What you bringYou'll thrive in this role if you have:10+ years in growth or performance marketing roles, ideally in B2B SaaS or fintechProven success operating across both PLG (self-serve) and Sales-led (AE/CSM) modelsA deep understanding of paid growth channels and a rigorous approach to experimentationProven ability to operate at both strategic and executional levelsExperience leading senior teams and influencing cross-functional partnersA background in scaling high-growth companies where you are comfortable with ambiguityWhy is this role a good fit for youThis role is a good fit for you if:You enjoy the building phase, creating processes and frameworks where none currently existYou are a commercial leader who wants direct accountability for a significant portion of the company's budget.You want the autonomy to reshape a marketing engine in a fast-growing Fintech leaderHow you'll develop in this roleIn your first 6-12 months at Pleo, you'll:Lead the delivery of a data driven growth strategy that defines clear roles and metrics across acquisition and lifecycleEstablish a high performance culture within your team, setting clear KPIs and optimisation cadencesPartner with our VP Marketing and CRO to align growth strategy with our long-term roadmap as a full suite platformShow me the benefits!💳 Your own Pleo card (no more out-of-pocket spending!)🍜 Lunch is on us for your work days - enjoy catered meals or receive a lunch allowance based on your local office🏥 Comprehensive private healthcare - depending on your location, coverage options include Vitality, Alan or Médis🌴 We offer 25 days of holiday + your public holidays🏖️ Option to purchase 5 additional days of holiday through a salary sacrifice❤️🩹 We use MyndUp to give our employees access to free mental health and well-being support with great success so far👶 Paid parental leave - we want to make sure that we're supportive of families and help you feel that you don't have to compromise your family due to workThe interview processWe want to ensure you are set-up for success and understand what will be expected of you. If your application is successful, our interview process is as follows:Intro Call: 30 minutes with our Talent Acquisition PartnerHiring Manager Interview: A deep dive to discuss your experience building growth enginesChallenge & Team Interview: We will send you a take home test and invite you to present during a 60 minute team interview. This is an opportunity to show us how you would handle the day to day of the roleFinal Interview: A final interview with our CEOAbout your applicationEnglish first. Since it's our company language, please submit your application in English. You'll be using it a lot if you join us.A fair look for everyone. Our talent team reads every single application to ensure the process is fair. To keep things running smoothly, we only accept applications through our system—our support team can’t pass on calls or emails.Diversity drives us. We can only reach our goals if our team reflects the world around us. That starts with you hitting apply, even if you don't tick every single box. We encourage people from all backgrounds and experiences to join us.Interview at your best. We want you to feel comfortable throughout the process. If you have any accessibility requirements or need a specific format, email belonging@pleo.io. We’ll design a process that works for you.Your data is safe. When you apply, we process your personal data as a data processor. For more information on how Pleo processes personal data, read our Privacy Policy here.Applying for multiple roles? Nothing is stopping you, and we assess every role independently. However, we do look for alignment, so make sure you can explain why your interest and experience are right for each specific role.Reapplying. If you’re applying for the same role again, please wait six months from your last decision before hitting submit.
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