Content Marketing Manager at FormAssembly Inc. | Torre

Content Marketing Manager

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Full-time

Legal agreement: To be defined

Compensation
USD60k - 90k/year
Non-negotiable
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Hybrid (United States)
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Posted over 5 years ago

Requirements and responsibilities


• Orchestrating content strategies across all platforms. • Driving traffic and engagement that translates to sales and brand promotion. • Managing a content marketing budget. • Measuring the results of marketing activity to inform future marketing campaigns. • Managing a team of writers. • Implementing SEO best practices. • Identifying target audiences and surveying current customers to understand strategic and tactical decisions. • Knowing which platform different kinds of content are best suited to. • Designing and implementing creative marketing strategies to disseminate content. • Create and execute multi-channel (blog, email, webinars, social, etc.) campaigns to bring in new prospects and nurture existing prospects: • Manage content calendar, delegate to Content Writer when needed, and manage projects to ensure timely completion. • Lead creation and promotion of marketing assets (eBooks, whitepapers, infographics) • Write or delegate writing of content • Provide direction to Design Lead for content organization/display • Approve/review design concepts/needed deliverables • Ensure proper promotion • Communicate with other teams to fully leverage marketing assets • Provide regular and as needed metrics for campaign and content performance
Optionally, you can add more information later (benefits, pre-screening questions, etc.)
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