Company Overview:
- EZO is a leading provider of B2B SaaS solutions that help businesses around the world track, manage, and optimize their essential assets.
- Our powerful, cloud-based platform empowers organizations to improve efficiency, ensure compliance, and make smarter, data-driven decisions.
- We are a fast-growing, innovative company with a passion for solving complex problems for our global customer base.
- Join our dynamic team as we continue to scale and define the future of asset management.
Role Summary:
- We are seeking a data-driven and strategic Manager of Demand Generation to own the strategy, execution, and optimization of our paid acquisition channels.
- The ideal candidate is a hands-on expert in building and scaling multi-channel campaigns designed to drive high-quality leads and accelerate pipeline growth for our sales team.
- This role is perfect for a modern B2B marketer who understands the nuances of complex B2B SaaS buyer journeys and knows how to engage prospects with the right message at the right time.
- You will be a key player on the marketing team, working cross-functionally with product marketing, sales, content, and operations to achieve our ambitious growth targets.
Key Responsibilities - Paid Media Strategy:
- Develop and execute a comprehensive, multi-channel paid media strategy to generate a predictable pipeline of Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs).
Key Responsibilities - Multi-Channel Campaign Management:
- Google Ads: Own our paid search (SEM), Display, and YouTube advertising efforts, including keyword strategy, bid management, audience targeting, and creative testing.
- LinkedIn Ads & Paid Social: Build, manage, and scale sophisticated campaigns on LinkedIn Ads, Meta (Facebook/Instagram), and other relevant social platforms to reach and engage our ideal customer profiles.
- Connected TV (CTV): Plan, launch, and measure innovative CTV campaigns to build brand awareness and drive top-of-funnel demand in our target markets.
Key Responsibilities - Marketing Automation & Operations:
- Leverage HubSpot to its full potential by building and optimizing high-converting landing pages, forms, lead nurturing workflows, and lead scoring models.
- Ensure seamless data integrity and lead routing between marketing channels, HubSpot, and our CRM (Salesforce).
- Analyze campaign performance within HubSpot to provide a full-funnel view of your impact on the business.
Key Responsibilities - Performance Analysis & Optimization:
- Continuously monitor, analyze, and report on campaign performance, focusing on key metrics such as Cost Per Lead (CPL), MQL-to-SQL conversion rates, pipeline influence, and Return on Ad Spend (ROAS).
- Conduct rigorous A/B testing on ad creative, messaging, and landing pages to constantly improve conversion rates and campaign efficiency.
- Develop dashboards and communicate results, key insights, and strategic recommendations to marketing leadership and other stakeholders.
Key Responsibilities - Budget & Collaboration:
- Manage a significant monthly paid media budget, ensuring efficient allocation across all channels to maximize ROI.
- Collaborate closely with the content team to develop compelling ad copy and creative assets, and partner with the sales team to ensure lead quality and optimize follow-up processes.
Required Qualifications & Experience:
- 5+ years of experience in a B2B demand generation role, preferably within the B2B SaaS industry.
- Proven, hands-on expertise in managing and optimizing campaigns on Google Ads and LinkedIn Ads.
- Demonstrable proficiency in managing Paid Social campaigns and understanding their role in a B2B marketing mix.
- Deep, practical experience with HubSpot Marketing Hub for campaign execution, lead nurturing, and reporting.
- A strong, evidence-based understanding of complex B2B SaaS buyer journeys and how to map marketing tactics to each stage of the funnel.
- Highly analytical and data-driven; proficient in using Google Analytics (GA4), spreadsheet software, and platform-native analytics tools to measure and report on performance.
- Proven ability to manage six or seven-figure annual advertising budgets and drive measurable pipeline and revenue growth.
- Excellent communication and project management skills.
Preferred Qualifications & Experience:
- Hands-on experience running CTV or other emerging digital advertising campaigns.
- Experience with Account-Based Marketing (ABM) strategies and tools.
- Familiarity with HubSpot CRM and its integration with other tools.
- Bachelor's degree in Marketing, Business, or a related field.
