The Client Generation Manager (Virtual) is responsible for executing and optimizing multi-channel marketing initiatives that generate qualified demos and new paying clients within the legal industry.This role is hands-on and performance-driven, combining paid media execution, SEO strategy, web optimization, and funnel analytics. The position requires disciplined reporting, daily optimization, and a strong focus on revenue outcomes — not just lead volume.Key Responsibilities:Paid Media Campaign Execution (Hands-On)Build, launch, and optimize paid campaigns across Meta, Google, LinkedIn, and YouTubeManage targeting, creative testing, budget allocation, and performance scalingMonitor daily performance metrics and make optimization adjustmentsImplement retargeting and nurture strategies to improve demo show ratesAlign paid traffic strategy with landing page performanceSEO Strategy & ExecutionConduct keyword research aligned with high-intent legal decision-makersOptimize landing pages, blogs, and service pages for search intentImprove on-page SEO (metadata, headers, internal linking, schema)Collaborate on content planning based on ranking and opportunity gapsMonitor rankings, organic traffic growth, and organic conversionsIdentify technical SEO issues and coordinate fixes with developersWeb Design & Development (Performance-Focused)Oversee landing page design and website optimization for conversionCollaborate with developers and designers to implement CRO improvementsIdentify UX/UI friction points impacting demo bookingsRecommend layout, messaging, and structural changes based on performance dataEnsure website speed, mobile responsiveness, and technical healthQA new pages and funnels before launchSupport integration of tracking tools, pixels, CRM forms, and automation workflowsMaintain alignment between brand messaging, SEO structure, and paid campaign objectivesThis role does not require deep coding expertise but does require strong understanding of web performance, conversion architecture, and marketing-driven site improvements.Funnel & KPI ManagementTrack and report on:Cost per leadCost per booked demoCost per completed demoCost per acquisition (CPA)Customer acquisition cost (CAC)Organic traffic growthOrganic conversion ratesLanding page conversion ratesIdentify drop-offs across paid and organic funnels and recommend optimization strategies.Maintain structured weekly reporting tied directly to revenue impact.Vendor CoordinationWork alongside paid media, SEO, and development vendorsMonitor deliverables and performance benchmarksEscalate underperformance and recommend corrective actionsEnsure vendor execution aligns with revenue goalsRevenue & Sales AlignmentCollaborate with SDRs and Sales teams to monitor lead qualityAdjust targeting, messaging, and keyword strategy based on close-rate feedbackEnsure clean attribution tracking from marketing to closed revenueTesting & OptimizationRun structured A/B tests across ads, landing pages, and messagingDocument results and scale winning strategiesContinuously improve conversion rates while reducing CACRequirements2–4 years experience in performance marketing (paid + organic)Hands-on experience building campaigns inside Meta and Google AdsWorking knowledge of SEO tools (SEMrush, Ahrefs, GSC, GA4, etc.)Strong understanding of conversion rate optimization principlesExperience collaborating with web developers and designersUnderstanding of landing page architecture and funnel psychologyStrong reporting and analytical disciplineComfortable working in a remote, KPI-driven environmentPreferred:Experience working with a staffing company, recruiting agency, or talent marketplaceExperience writing content for marketplace or platform-style websites (browsing, service categories, self-service models)System and Work Setup Requirements:A stable and high-speed internet connection preferably 25 MBPS or higher with backup in cases of power interruption or service provider issues.Own PC/laptop with 8GB RAM, and a processor of Core i5 / AMD Ryzen 3 / 2013 Mac equivalent or higher; Windows 10 or above / Catalina 10.15 or newer; with up-to-date web browsers, and security software, 500GB/128 SSD storageHeadset/earphone with noise cancellation and webcam at 720p or higher resolutionA designated, quiet, and well-organized workspace free from distractions to facilitate focused workBenefitsPermanent remote work setupCompetitive starting rate paid in USDInternet AllowanceHMO insurance (PH)Paid US holidaysPaid Vacation and Sick Leaves
22 days ago