Is this you? Are you a strategic marketing leader who thrives on building and executing high-impact marketing programs that drive revenue growth? Do you have a passion for demand generation, brand building, and creating partner-driven pipeline opportunities that accelerate business success? If so, we’d love to hear from you!Who are we? Glad you asked! Opti9 is a trusted cloud solutions provider committed to delivering industry-leading, tailored solutions that meet the unique needs of businesses across a wide range of industries. We are a premier Veeam partner, as well as an AWS Premier Consulting Partner and Certified Solution Provider. Our expertise includes managed cloud, backup and replication, disaster recovery, security, and Microsoft 365 solutions. In the public cloud space, we specialize in migration, optimization, transformation, and cloud-first application consulting.What sets us apart? A fun, casual, and collaborative culture that embraces fresh ideas, innovation, and a strong customer-first mindset. At Opti9, we work hard, support each other, and never shy away from a challenge. We believe in balancing results with a positive team spirit—and we’re always on the lookout for authentic, accountable individuals who are ready to grow with us and make an impact.What would you do? As our VP of Marketing, you'll be the architect behind our growth story - setting the vision, building the strategy, and rolling up your sleeves to make it happen. You'll lead all aspects of the marketing function, from shaping our brand and fueling demand generation to driving partner-led pipeline growth and revenue impact. You'll own the marketing budget, optimize resources, and manage agency and vendor relationships to ensure every investment delivers results.This is a highly visible leadership role where you'll collaborate closely with Sales, Alliances, Product, and Executive Leadership to align marketing initiatives with business objectives and create measurable outcomes. Success in this role means knowing how all the pieces of modern marketing fit together—from brand strategy and content to demand generation, digital marketing, analytics, and performance measurement. Most importantly, you'll know how to turn those pieces into revenue, customer engagement, and lasting market impact.What are the details? Primary Responsibilities Revenue Marketing & Demand GenerationOwn and execute Opti9's marketing strategy aligned to Opti9’s growth objectivesEstablish marketing sourced and marketing influenced pipeline targetsBuild integrated demand generation programs that drive customer acquisition, engagement, and revenue growthPartner closely with Sales to develop lead generation strategies, improve conversion rates, and optimize pipeline performanceAnalyze marketing effectiveness, campaign performance, and ROI to guide investment decisions and maximize impactCreate compelling thought leadership content—including eBooks, blogs, webinars, videos, and other digital assets—that strengthens brand credibility and generates demandBrand Strategy & Market PositioningLead the evolution of the Opti9 brand and market positioning, including the successful integration of acquired companies while preserving brand integrityEnsure consistency across all customer-facing messaging, communications, and experiencesPartner with Business Development and Sales teams to strengthen brand visibility and market awarenessConduct customer, competitive, brand, and product research to inform strategic decision-makingDrive market expansion initiatives, including launch strategies for new geographic regions and target marketsExpand and enhance Opti9's digital content and video strategy across multiple channelsOversee website strategy, digital marketing programs, email marketing initiatives, and marketing analyticsSupport go-to-market strategies for new and existing solutions and servicesPartner & Alliance MarketingDevelop strategic marketing relationships with AWS, Veeam, Microsoft, and other alliance partnersMaximize MDF utilization and partner marketing opportunitiesLead co-marketing initiatives that generate awareness, engagement, and pipeline growthLeadership & OperationsOwn the annual marketing budget and resource allocationLead, mentor, and develop a marketing team, including hiring, training, workloads, schedules and deadlinesProvide strategic leadership across advertising, public relations, social media, events, content, and digital marketing initiativesDevelop forecasting models, marketing plans, and brand growth strategies that support business objectivesManage agency providers, consultants, freelancers and other suppliers, including contract negotiation and performance managementEstablish operational processes, reporting frameworks, and performance dashboards that drive accountability and continuous improvementSuccess Metrics Marketing Sourced PipelineMarketing Influenced PipelineRevenue ContributionCampaign ROIBrand AwarenessPartner Marketing PerformanceLead Generation and Conversion RatesCustomer Acquisition and GrowthWhat do you know? Required Qualifications: Bachelor's degree in Marketing, Business, Communications, or related field; MBA preferred8+ years of B2B technology marketing experience, including leadership roles with increasing responsibilityExpertise in SEO, PPC, marketing automation, and performance analytics; relevant certifications are a plusProficiency with marketing technology platforms such as HubSpot, Salesforce, and related analytics toolsExceptional communication, leadership, and cross-functional collaboration skillsData-driven mindset with a focus on measurement, accountability, and continuous improvementExperience: Proven success developing and executing marketing strategies that drive revenue growth, pipeline generation, customer acquisition, and market expansionExperience in cloud, managed services, SaaS, cybersecurity, or enterprise technology environmentsDemonstrated ability to build and scale high-performing marketing organizations and lead cross-functional initiativesExperience evaluating competitive landscapes and developing differentiated market positioning strategiesTrack record of building strategic marketing plans that support product launches, service offerings, geographic expansion, and business growthProven success managing marketing budgets, agency relationships, and vendor partnershipsExperience creating thought leadership, content marketing, and integrated campaigns that increase brand awareness and generate qualified demand.Strong record of delivering measurable business impact through marketing performance, pipeline contribution, and revenue growth.What do you get from us? Unlimited PTO – That’s right! Unlimited PTO and paid holidays so you can recharge, take care of what matters, and bring your best self to workFlexible Work Options – Enjoy the flexibility of a hybrid schedule with a mix of remote and in-office collaboration if you're located near one of our officesHealth, Dental & Vision Coverage – Comprehensive insurance plans to keep you and your family healthyHSA & FSA Plans – Use pre-tax dollars for healthcare and dependent care expenses. Plus, we contribute to your HSA every paycheckWellness Reimbursement – An annual benefit to support your physical and mental well-being, covering a wide range of health-related expenses401(k) with Company Match – Invest in your future with our 401(k) plan and company contributionCasual, Supportive Culture – We keep things laid-back but focused, with a strong emphasis on teamwork and accountabilityRecognition & Rewards – We celebrate wins and recognize contributions with regular programs that highlight your impactProfessional Development – Access learning opportunities, training programs and support for certifications to help you grow your careerGive Back Together – Participate in group volunteer opportunities and community initiatives that align with our valuesZoo Membership – Unwind outside of work with a 50% reimbursement on your annual zoo membershipA Place You’ll Want to Be – We’re building a team of great people doing meaningful work—and we have fun doing it
