At Trackforce, we are transforming physical security operations that are managed around the world. As the leading SaaS platform for physical security workforce management, we provide security companies and organizations with a streamlined solution to manage their guard forces, respond faster, operate more efficiently, and reduce costs — all while staying focused on safety and protection.We support 4,600+ clients across more than 50 countries and are proud to be a growing team of 300+ professionals. With our headquarters in Dallas, Texas, and Centers of Excellence in Montreal, Quebec and Wroclaw, Poland, we collaborate across regions and time zones in a hybrid work environment that combines flexibility, connection, and meaningful impact.At Trackforce, we operate in both hybrid and remote models, offering flexibility to balance in‑office collaboration with WFH. This approach allows our teams to stay connected while maintaining autonomy and work‑life balance. We are highly focused on delivering value to our customers, and our recent merger has strengthened our position as the market leader in security workforce management software.Trackforce is the leading security workforce management platform serving security companies, enterprises, and public sector organizations. As we continue to scale, we're investing in the systems, processes, and analytics needed to drive predictable and efficient revenue growth.We're looking for a Marketing Operations & Analytics Manager to own marketing systems, reporting, attribution, lead lifecycle management, and marketing performance analytics.This role will serve as a strategic partner to Marketing, Sales, and Revenue Operations and will play a critical role in helping leadership make data-driven decisions.You will be responsible for ensuring our marketing technology stack, data, reporting, and processes support efficient demand generation and revenue growth. This role combines operational excellence with analytical rigor and requires someone who enjoys solving complex business problems through data and automation.What You'll DoMarketing Systems & TechnologyOwn and administer HubSpot and related marketing technologiesManage integrations between HubSpot, Salesforce, webinar platforms, intent providers, and other systemsEnsure data quality, governance, and operational consistencyEvaluate and implement new marketing technologies as neededLead Lifecycle ManagementDesign and optimize lead routing, scoring, and qualification processesPartner with Sales and Revenue Operations to improve lead conversion and speed-to-leadMonitor lead flow and identify bottlenecks across the funnelMaintain lifecycle definitions and reporting standardsRevenue Analytics & ReportingBuild and maintain executive dashboards and KPI reportingDevelop attribution models to measure marketing impact on pipeline and revenueAnalyze funnel performance, conversion rates, and campaign effectivenessDeliver actionable insights and recommendations to leadershipProcess Optimization & AutomationImprove operational efficiency through automation and workflow designStandardize campaign execution and reporting processesReduce manual reporting and data management activitiesDocument best practices and operational proceduresStrategic PartnershipCollaborate closely with Marketing, Sales, Customer Success, and Revenue OperationsSupport annual planning, forecasting, and pipeline analysisHelp define performance benchmarks and growth targetsEnsure alignment across marketing and sales systems and reportingWhat We're Looking For:5+ years of experience in Marketing Operations, Revenue Operations, or Marketing AnalyticsDeep experience with HubSpot and SalesforceStrong understanding of B2B demand generation and revenue funnelsExperience building dashboards, attribution models, and executive reportingAdvanced analytical and problem-solving skillsAbility to translate data into business recommendationsPreferred QualificationsHubSpot certificationSalesforce Administrator certificationExperience with Power BI, Tableau, Looker, or similar BI platformsSQL experienceExperience supporting ABM and enterprise sales motionsFamiliarity with intent data and modern demand generation technologiesSuccess MetricsImproved marketing-to-sales conversion ratesIncreased visibility into pipeline creation and attributionFaster lead response and routing efficiencyHigher data quality and reporting accuracyImproved marketing contribution to revenue growthWorking at TrackforceThis role is 100% remote, offering flexibility so you can harmonize your personal life with meaningful, global work. Our teams are customer focused, collaborative, and empowered by innovation. Following our recent merger, Trackforce is now the true market leader in security workforce management software — and we’re just getting started.Benefits We OfferFully remote & flexible workOpen Time Off (OTO) policyMedical, dental & vision coverageHealth Savings Account (HSA)Life, AD&D & disability insurance401(k) with company matchWellness & mental health supportTravel assistance & global supportEmployee referral program
7 days ago