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6 days ago
Requirements and responsibilities
A little about us…Fleetio is a modern software platform that helps thousands of organizations worldwide manage their fleet operations. Transportation technology is a hot market, and we’re leading the charge with raving fans and new customers signing up every day. We raised $450M in our Series D funding round in March of 2025 and are on an exciting trajectory as a company. Fleetio is also a proud founding member of the Rails Foundation!More about our team and company:Fleetio overview video: https://www.youtube.com/watch?v=YoXyXTFWbkgOur careers page: https://www.fleetio.com/careersWe're looking for a customer-obsessed lifecycle marketer who understands how to move users and accounts from interest to activation, conversion, adoption, expansion, and long-term customer value. You combine strategic thinking with operational excellence and know how to build personalized, data-driven lifecycle programs that improve engagement and accelerate revenue growth across multiple go-to-market motions.You thrive in complex environments where different customer segments require different journeys. You understand the nuances between self-serve product-led growth, mid-market sales-assisted motions, and enterprise buying cycles—and know how to orchestrate experiences that meet customers where they are.You are also experienced in email marketing and marketing automation, with a strong understanding of how to build scalable nurture programs, behavioral triggers, onboarding journeys, and customer communications that drive engagement and conversion across the customer lifecycle.As Fleetio’s Senior Lifecycle Marketing Manager, you will own and evolve the customer journey across key stages of the funnel—from lead nurture and trial conversion through onboarding, product adoption, expansion, and retention. You’ll partner closely with Marketing, Product, Revenue Operations, Sales, Customer Success, and Product teams to create scalable lifecycle and email marketing programs that improve conversion rates, customer engagement, and revenue outcomes.Your ImpactOwn and evolve Fleetio’s lifecycle marketing strategyDesign and optimize lifecycle programs across the full customer journey, including lead nurture, trial onboarding, activation, conversion, customer engagement, expansion, and retentionBuild segmented lifecycle and email journeys that support Fleetio’s product-led, mid-market, and enterprise go-to-market motionsDevelop personalized experiences based on customer behavior, lifecycle stage, persona, product usage, and buying intentIdentify opportunities to improve funnel conversion, onboarding completion, product adoption, and customer expansionDrive product-led growth and trial conversion initiativesPartner closely with Product, Growth, and Customer Success teams to improve trial activation and conversion performanceBuild onboarding and engagement programs that help new users successfully set up accounts, adopt core workflows, and realize product value quicklyCreate behavioral and usage-based campaigns that guide users toward key activation milestonesOptimize onboarding, nurture, and lifecycle email programs that improve activation, engagement, and free-to-paid conversion ratesSupport multi-motion go-to-market journeysBuild lifecycle programs that support both self-service and sales-assisted customer journeysPartner with Demand Generation, ABM, and Sales teams to create coordinated nurture and acceleration programs for mid-market and enterprise accountsCollaborate with Customer Marketing and Customer Success teams to support cross-sell, upsell, retention, and customer engagement initiativesEnsure lifecycle experiences align with broader integrated campaigns and GTM prioritiesOperationalize and scale lifecycle programsBuild and manage scalable nurture and email automation programs within Marketo, Gainsight, Salesforce, and related GTM systemsPartner with Revenue Operations to improve lead scoring, lead routing, segmentation, attribution, and customer data strategyEvaluate and implement AI-powered workflows and automation opportunities that improve lifecycle efficiency and personalizationEstablish testing frameworks and experimentation strategies to continuously optimize customer journeys, email engagement, and campaign performanceMeasure, analyze, and optimize performanceDefine and report on key lifecycle metrics including activation, conversion, engagement, retention, and customer health indicatorsAnalyze funnel and behavioral data to identify friction points and optimization opportunities across the customer journeyMonitor and improve email marketing performance including deliverability, engagement, conversion, unsubscribe rates, and lifecycle progression metricsTranslate customer insights into actionable recommendations that improve lifecycle performance and business outcomesDevelop reporting and dashboards that connect lifecycle initiatives to pipeline, revenue, and customer growth metricsYour Experience7+ years of experience in lifecycle marketing, customer marketing, growth marketing, demand generation, or related B2B SaaS marketing rolesProven success building lifecycle programs across acquisition, onboarding, activation, conversion, expansion, and retention stagesStrong experience supporting both product-led growth (PLG) and sales-assisted go-to-market motionsDeep understanding of trial conversion, onboarding strategy, customer engagement, and behavioral-based marketingHands-on experience with Marketo and Salesforce required; experience with Gainsight strongly preferredExperience building nurture programs, triggered email workflows, segmentation strategies, and automated customer journeysStrong analytical mindset with experience using customer, funnel, and product usage data to drive optimization decisionsFamiliarity with lead scoring, lead routing, segmentation, and lifecycle attribution conceptsExcellent cross-functional collaboration skills with experience partnering across Marketing, Product, RevOps, Sales, and Customer SuccessExperience building scalable automated nurture and engagement programsComfortable operating in fast-paced, high-growth environments with evolving processes and prioritiesBenefitsMultiple health/dental coverage options (100% coverage for employee, 50% for family)Vision insuranceIncentive stock options401(k) match of 4%PTO - 4 weeks (increases at year two!)12 company holidays + 2 floating holidaysParental leave - birthing parent (16 weeks paid) non-birthing (4 weeks paid)FSA & HSA optionsShort and long term disability (short term 100% paid)Community service fundsProfessional development fundsWellbeing fund - $150 quarterlyBusiness expense stipend - $125 quarterlyMac laptop + new hire equipment stipendFully stocked kitchen with tons of drinks & snacks (BHM only)Remote working friendly since 2012 #LI-RemoteFleetio provides equal employment opportunities to all employees and applicants and prohibits discrimination and harassment. We celebrate diversity and are committed to creating an inclusive environment for all. All employment is decided on the basis of qualifications, merit and business need.This application is not intended to and does not create a contract or offer of employment. Employment with Fleetio is at will.If you have a disability or a special need that requires an accommodation to fill out the online application, please let us know by calling (205) 718-7500.