Harvest Hosts is seeking an experienced independent paid media contractor to provide hands-on Google Ads management, optimization, testing and performance creative services. The engagement is focused primarily on Google Search, Performance Max, Demand Gen and YouTube.The contractor will provide defined paid media services and deliverables designed to improve acquisition volume and advertising efficiency. This is an independent contractor engagement rather than an employee position. The contractor will determine how and when the services are performed, subject to agreed deliverables, deadlines, campaign requirements and performance goals.The CompanyHarvest Hosts is a high-growth RV travel technology company and the largest private RV camping network in North America. We manage a portfolio of well-established brands across North America and Europe, offering a comprehensive suite of products designed to streamline and elevate the RV travel experience.Our portfolio includes:Harvest Hosts – offering unique overnight stays at wineries, breweries, distilleries, golf courses, museums, and other small businesses across North AmericaBoondockers Welcome – a community-driven platform connecting RVers with private property hostsEscapees RV Club – one of the largest and most established RV clubs, offering resources, education, and community for all RVersBrit Stops – a UK and Ireland-based membership connecting motorhomers with small businesses that allow overnight stopoversCampScanner – an alert service to book sold-out campgroundsThe company’s mission is to advance the technology and accessibility of the RVing and campground industry, making it easier than ever to travel while supporting national parks, local small businesses, and communities.The EngagementHarvest Hosts is seeking an experienced independent paid media contractor to provide hands-on Google Ads management, optimization, testing and performance creative services. The engagement is focused primarily on Google Search, Performance Max, Demand Gen and YouTube.The contractor will provide defined paid media services and deliverables designed to improve acquisition volume and advertising efficiency. This is an independent contractor engagement rather than an employee position. The contractor will determine how and when the services are performed, subject to agreed deliverables, deadlines, campaign requirements and performance goals.Scope of ServicesGoogle Ads Management and OptimizationManage designated Google Ads campaigns across Search, Performance Max, Demand Gen and YouTube.Review performance and make campaign optimizations across budgets, bidding, targeting, keywords, placements, messaging and other campaign inputs.Launch agreed-upon campaigns, account improvements and optimization initiatives.Identify opportunities to improve CPA, conversion volume, revenue and advertising efficiency.Testing and Growth ProjectsDevelop and execute a prioritized testing roadmap across bidding strategies, audiences, campaign structures, landing pages, messaging and creative approaches.Document test hypotheses, results and recommended next steps.Identify and evaluate relevant new Google Ads features, campaign types and tactics that may improve performance.Performance CreativeDevelop performance-oriented ad concepts, hooks, messaging angles and creative hypotheses informed by campaign results and consumer behavior.Provide creative briefs and direction for agreed-upon concepts that the Harvest Hosts creative team can execute.Review creative performance and recommend iterations based on results.Performance Analysis and Monthly ReportingUse platform data, Northbeam and other available measurement tools to evaluate campaign performance.Provide one brief monthly performance report summarizing results, major optimizations completed, test results, key learnings and recommended next actions.Flag material performance changes or opportunities requiring company input.Additional ProjectsAdditional paid media projects may be mutually agreed upon in writing and added to the scope as needed.Experience and Qualifications5-8+ years of experience in performance marketing, digital acquisition or paid media management.Deep hands-on expertise in Google Ads, particularly Search, Performance Max, Demand Gen and YouTube.Proven experience scaling paid media while managing toward CPA, revenue and efficiency goals.Strong understanding of attribution, conversion tracking, testing methodology and performance measurement.Strong performance creative instincts and experience translating campaign insights into effective ad concepts and briefs.Experience using analytics and attribution tools such as Northbeam, Triple Whale, GA4 or similar platforms.Highly analytical, detail-oriented and able to operate independently.Experience with Meta Ads or additional paid channels is a plus.Engagement StructureType: Remote, independent contractor (1099) engagement.Hours: Part time scope based on agreed services and deliverables.Duration: Initial contract term for 2 months, with option to renew based on quality of work and business needsContractor will provide their own tools and equipment and is responsible for all applicable taxes.Contractor retains discretion over the manner, method, timing and location of performing the services, subject to agreed deadlines and business requirements.Contractor may provide services to other clients, subject to confidentiality and conflict-of-interest obligations.Compensation will be structured as an agreed contractor service fee based on experience and final scope.
about 1 month ago