About the clientOur client is a globally regulated Forex and CFD broker, founded in 2017 and regulated in the UK (FCA), UAE (ESCA/DIFC), and Seychelles (FSA). The headquarters is in Dubai with international offices in 13 countries and 200 professional team across the regions.Advantages of our clientBetter spreads (28 on gold)Better rebates ($15 on gold)Brokeree for copy tradeLoyalty program for IBs - holidays, goldFund support for IBsClient / cash backDeposit and trade prior to KYC - 30 seconds to registerAbout the roleThe Marketing Manager will lead our marketing efforts within Vietnam. Reporting to the Head of Marketing (Asia) & Global Marketing Head, and working closely with the Country Manager to grow the local business. The role also involves leading a Social Media Specialist for all-rounded marketing strategy and growth.Key ResponsibilitiesCampaign Management: Oversee the planning, execution, and optimization of multi-channel marketing campaigns, including digital marketing (SEO, SEM, social media, content marketing), traditional marketing (where relevant), partnerships, and events.Content Creation: Lead the creation of high-quality, engaging content tailored to the local audience, including blog posts, social media updates, videos, and other marketing materials. Collaborate with internal teams and external partners to produce content aligned with overall marketing strategies and objectives. Ensure all content is culturally relevant and effectively localized for the target market, considering language, regulations, and local preferences.Market Research & Analysis: Conduct thorough market research to identify trends, competitor activities, and customer insights within Thailand. Utilize data and analytics to measure campaign performance, identify areas for improvement, and inform future strategies. Implement A/B testing and other optimization techniques to continuously improve campaign performance.Localization & Adaptation: Ensure all marketing materials and campaigns are culturally relevant and effectively localized for Thailand, considering language, regulations, and local preferences. Collaborate with local teams to adapt global strategies to fit regional nuances and market conditions.Stakeholder Collaboration: Work closely with sales, product, and other internal teams to ensure alignment and synergy across all marketing initiatives. Partner with external agencies and vendors to enhance campaign execution and performance.Performance Reporting: Develop and maintain dashboards to track and visualize performance metrics.Compliance & Regulatory Awareness: Maintain a strong understanding of the regulatory landscape within the Forex and Financial Services industry, ensuring all marketing activities adhere to relevant guidelines.Event Management: Plan, coordinate, and execute marketing events, including trade shows, webinars, and promotional events. Ensure events are aligned with overall marketing strategies and objectives. Collaborate with internal teams and external partners to ensure successful event execution. Measure and report on the effectiveness of events, providing insights and recommendations for future improvements.Qualifications & ExperienceBachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is a plus.Minimum of 3 years of experience in marketing, with a proven track record of success in developing and executing marketing strategies within Thailand.Significant experience within the Forex and/or Financial Services industry is highly preferred.Demonstrable experience leading and managing marketing teams.Proficiency in developing and executing digital marketing campaigns across various channels.Excellent analytical skills with the ability to interpret data, generate insights, and measure campaign effectiveness.Strong communication, presentation, and interpersonal skills.Fluency in English is essential.
