Content Marketing Manager - Remote at Tuff | Torre

Content Marketing Manager - Remote

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Full-time

Legal agreement: Employment

Compensation
USD70k - 90k/year
Non-negotiable
location_on
Hybrid (United States)
Posted almost 6 years ago

Responsibilities


• Uncover and holistically understand a company’s existing content performance to find the bottlenecks preventing the business from achieving their goals • Help Tuff clients grow their organic visibility with long-term growth content. • Assess qualitative and quantitative data to make informed decisions about content strategies • Define your measures of success and track core KPIs • Create original, authoritative content for the Tuff website and blog • Develop content strategies for client websites to maximize business growth • Create and execute quarterly growth content plans for 4-6 clients that are rooted in data and target audience insights Within 1 month, you'll... • Shadow John, Elle, and Ellen on three existing Tuff clients to learn more about Tuff’s growth marketing process. • Assist in building content marketing strategies for 2 clients. • Complete SEO, Facebook, Google, and CRO courses with the Tuff team to learn our process for each channel. • Create an original, authoritative content strategy for the Tuff website and blog Within 3 months, you'll... • Manage content marketing for three clients, meeting with them bi-weekly with the growth marketer on the account. • Implement Tuff’s content marketing strategy based on our target audience • Build a process to manage the content pipeline for multiple accounts leveraging freelancers. Within 6 months, you'll... • Manage content marketing for five clients, meeting with them bi-weekly with the growth marketer on the account. • Make process improvements to Tuff’s client onboarding flow as it relates to our content marketing service. • Manage execution and impact results for each of your accounts. • Manage content creation for the Tuff website and blog to fuel organic growth. • Meet weekly with Growth Marketers at Tuff to develop specific strategies for each of your clients.