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about 1 month ago
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About JimdoWe exist to unleash the power of the self-employed—helping solopreneurs and micro-businesses thrive by doing what they're passionate about and removing the complexity of building lasting, successful businesses.Jimdo started in 2007 when three school friends built a website builder in a Northern German farmhouse to help everyone build a presence online. Today, we're a profitable, remote-first company with 220+ people from 50+ nationalities working across 15+ countries, having helped build over 36 million websites to get online across the world.We’re more than just a website builder. We’re an AI-powered platform that helps self-employed people actually run and build successful businesses—from getting found online, winning customers, and running their business with a peace of mind by knowing exactly what to do next to move forward.At the heart of Jimdo is a strong belief in personalized, data-driven guidance. Our platform combines design, business tools, and an AI-powered core that turns real customer data into clear insights and next steps helping our customers focus on what moves their business forward.Role OverviewWe’re entering our next chapter of global expansion and AI-enabled product innovation, and we’re looking for a strategic, product-savvy, and data-driven VP of Marketing to lead the way. You’ll help shape category positioning, scale revenue through modern PLG strategies, and build a high-performing distributed team.As VP of Marketing, you’ll operate as a key strategic partner to the CEO and executive team. You’ll define and execute a global marketing strategy spanning demand generation, product marketing, brand positioning, and lifecycle growth.You’ll build and scale a modern, AI-enabled marketing engine that delivers measurable revenue impact, strengthens our competitive positioning, and elevates Jimdo’s authority in the AI-powered SaaS space.This is a high-visibility leadership role with direct influence on company-wide strategy and growth.Your impactDefine and execute a global marketing strategy aligned with revenue and company OKRsOwn product positioning, messaging, pricing narratives, and competitive differentiationLead go-to-market strategy for new features, AI capabilities, and market expansionsBuild and scale an AI-driven demand generation engine across paid, SEO, partnerships, lifecycle, and PLGAlign closely with Sales, RevOps, Product, and CS to optimize full-funnel performance (acquisition → retention → expansion)Strengthen Jimdo’s brand voice and thought leadership in AI-enabled SaaS and small business enablementLead, coach, and grow a distributed marketing team of 15–20 across growth, content, product marketing, brand, and operationsOwn the marketing budget, attribution models, dashboards, and performance forecastingWhat you bring12+ years of progressive marketing experience in SaaS (B2C or PLG environments preferred)4+ years in a senior marketing leadership roleProven track record of scaling revenue through demand generation and strong product marketingDeep understanding of PLG models and modern SaaS funnel metrics (CAC, LTV, conversion, retention, expansion ARR)Experience integrating AI and automation into marketing strategy and experimentationStrong leadership experience in remote-first, distributed teamsStrategic mindset with the ability to balance long-term vision and hands-on executionNice to haveExperience serving solopreneurs or small business segmentsMultilingual (e.g., German & English)What we offerInspiring Mission: empower solopreneurs and small businesses to succeed and contribute to the sustainability and vibrancy of the communities they serve.Flexibility and Trust: fully remote work setup with opportunities for in-person collaboration; manage working hours flexibly because results matter more than hours.An International Diverse Team: a mosaic of over 248 individuals from 50+ countries working across 15+ locations, supported by an Employee-led DEI Council and active ERGs.Continuous Growth and Career Development: access to LinkedIn Learning, Monthly Manager Learning Series workshops, Culture Amp Skills Coach and Playbook, mentoring; flat hierarchies and swift decision-making for career progression.Competitive Benefits Package: annual compensation reviews; a remote office set-up bonus; an employee assistance program offering resources and counseling; up to three free Jimdo websites for personal or professional projects you get to keep forever.Jimdo is an equal opportunity employer and does not discriminate based on race or ethnic origin, color, the language(s) you speak, where you (or your parents) are from, disability, age, gender, gender identity, sexual orientation, religion, beliefs, or political opinions.
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