Requirements and responsibilities
We Don't Need a Marketing Manager. We Need a Chief Marketing Officer Who Connects Media Buying, CRO, and Strategy Into One Profit-Printing Machine.Chief Marketing Officer (CMO)Most marketing leads manage campaigns. You'll own the entire marketing engine—tying together media buying, funnels, and conversion data into a unified strategy that scales profitably.About Rescale MediaWe're not just another e-commerce company. We're a brand incubator on a mission to build enduring, value-driven brands that bring meaningful products into families' lives.We've scaled from just drop shipping to a 50+ person team doing $1M+/month. Our goal? Multi 9-figures. And we're just getting started.🌐 Learn more at rescale.mediaOur Core Values🧠 GENIUSES & OWNERS We partner with builders who think like founders. Not employees waiting to be told what to do—owners who see a problem and fix it.⚡ ITERATIONS > HOURS We don't measure success by time at your desk. We measure it by how fast you can test, learn, and improve. Ship it. Learn. Repeat.🎯 TRUTH OVER EGO We prioritize honesty and clarity, even when it's uncomfortable. No politics. No BS. Just data and results.The RoleWe have media buyers running traffic. We have funnels converting customers. We have data flowing in from every direction. But what we need is the strategic layer that ties it all together. That's you.As CMO, you'll lead the entire marketing department and own the full performance picture. You'll oversee media buying quality—not just spend, but strategy. You'll evaluate funnel performance through conversion data and identify where we're leaking profit. You'll connect the dots between traffic, creative, landing pages, and checkout to build a unified marketing strategy that compounds.This isn't about managing campaigns. It's about seeing the entire system, finding the leverage points, and building the strategy that scales us to 9-figures.What You'll DoOwn Marketing StrategyDevelop and execute the overall marketing strategy across all brandsIdentify the highest-leverage opportunities for growth and profitabilityBuild strategic roadmaps that align media buying, CRO, and creative functionsSet KPIs, targets, and accountability across the marketing teamOversee Media BuyingLead and mentor the media buying teamEvaluate media buying quality—not just ROAS, but strategy, testing methodology, and scaling decisionsEnsure we're allocating budget to the highest-performing channels and campaignsIdentify when to scale, when to cut, and when to test new approachesOversee CRO & Funnel PerformanceOwn conversion rate optimization across all funnels (advertorials, sales pages, upsells, checkout)Analyze funnel data to identify drop-off points and conversion leaksWork with the CRO and funnel teams to prioritize tests and improvementsEnsure every step of the customer journey is optimized for conversionConnect the DataTie together traffic data, creative performance, funnel metrics, and revenueBuild dashboards and reporting that give leadership a clear view of marketing performanceUse data to inform strategic decisions—not gut feelingsCreate feedback loops so learnings from one area improve the othersLead the Marketing TeamManage and develop media buyers, CRO specialists, and marketing support rolesBuild SOPs, processes, and systems that scale the marketing functionRun strategic meetings and ensure alignment across the departmentFoster a culture of testing, learning, and continuous improvementRequirementsWhat We're Looking For5+ years of experience in performance marketing, with at least 2 years in a leadership roleExtensive media buying experience—you've managed significant ad spend ($500K+/month) and know what good media buying looks likeExtensive CRO experience—you understand funnels, conversion optimization, and how to diagnose where we're losing customersProven ability to connect data across channels and build unified marketing strategiesExperience leading marketing teams (media buyers, CRO specialists, etc.)Strong analytical skills—you live in the data and make decisions based on itStrategic thinker who can zoom out to see the big picture and zoom in to fix detailsClear communicator who can translate complex data into actionable insights for leadershipExperience in e-commerce, DTC, or high-growth consumer brandsBackground in both paid social (Meta, TikTok) and other channels (Google, Pinterest, native)You've scaled a brand from 7-figures to 8-figures or beyondExperience with advertorial funnels and direct response marketingBonus Points:Dropshipping experience—you understand the fast-paced testing cycles, thin margins, and rapid scaling decisions that come with dropshipping modelsExperience at a performance creative agency—you've seen what works across multiple brands and brought that pattern recognition in-houseThis Role Is NOT For...We're being direct because we respect your time:People who only know media buying OR CRO—but not both deeplyThose who manage campaigns but can't develop overarching strategyAnyone who relies on gut feelings instead of dataPeople who work in silos and don't connect performance across functionsThose who've only worked at agencies and never owned full P&L accountabilityMarketing managers who delegate everything and don't get into the weeds when neededBenefitsCompensation & Benefits💰 Monthly Salary: $8,000/month - $10,000/month + Up to 7% Profit SharePlus:Remote-first environmentWork with a team of A-players who actually give a damnDirect founder access—you'll be a strategic partner to leadershipReal ownership of the entire marketing functionOur Hiring ProcessWe don't waste time—yours or ours. Here's how it works:Step 1: Application (You're here!)Step 2: Initial Interview with CHROStep 3: Internal Assessment by RescaleStep 4: Interview with CEOStep 5: Signing of Independent Contractor and NDAStep 6: Onboarding and TrainingTotal timeline: 1 week from application to offer.Ready to Apply?Please attach your resume and portfolio.P.S. We're not looking for someone who manages campaigns. We're looking for a strategic marketing leader who sees how media buying, CRO, and creative connect—and builds the system that scales profitably. If you've done this before and want to do it again with real ownership (and profit share), we should talk.P.P.S. If you're reading this far, you're already more thorough than 90% of applicants. That's exactly who we want.
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