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16 days ago
Requirements and responsibilities
The RoleWpromote is looking for an ambitious, experienced, and self-motivated Manager, Performance Creative to join our growing Performance Creative team. This role is ideal for someone who thrives in the fast-paced environment of an agency and is passionate about developing high-performing creative across a variety of digital channels alongside a collaborative and innovative team. Reporting to an Associate Director, this individual will own the development and execution of performance-driven creative across a portfolio of clients, partnering closely with Digital and Motion Designers as well as internal paid media teams.As a Manager, Performance Creative, you will help shape creative strategy through data-informed testing, iteration, and scalable concepts designed to drive measurable growth across the funnel. This role extends beyond asset creation, requiring a strong understanding of channel dynamics, testing frameworks, and client KPIs to ensure creative performance aligns with broader business objectives.We offer:Remote-first cultureUnlimited PTOExtended Holiday break (Winter)Flexible schedules100% paid parental leave401(k) matchingMedical, Dental, Vision, Life, Pet InsuranceSponsored life insuranceShort Term Disability insurance and additional voluntary insuranceAnnual Class Pass credits and more!The anticipated annual salary for this role will range from $75,000 - $85,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above).*This position may be performed remotely in most states within the US, with some exclusions**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!***This position is not eligible for immigration sponsorshipYou Will BeOwning the strategy, direction, and delivery of performance-driven creative across a book of business ranging from 2-5 clients, ensuring alignment with client KPIs and channel objectivesTranslating performance data into clear creative direction, including testing roadmaps, hypotheses, and iteration plansDeveloping recurring static and video briefs grounded in platform best practices and performance insights. Inclusive of performance-driven messaging, hooks, headlines, and ad copy tailored to platform behavior, audience insights, and campaign objectivesPartnering closely with Media teams to align on testing strategy, scaling opportunities, and performance optimizationCollaborating with Design and Production to bring concepts to life, managing timelines, budgets, and deliverablesAnalyzing creative performance across platforms and synthesize learnings into actionable insights and next stepsApplying a strong understanding of platform dynamics (Meta, TikTok, YouTube, Amazon, Programmatic) to inform creative strategySupporting client communication by presenting creative concepts, performance insights, and strategic recommendationsContributing to the development of creative testing frameworks, best practices, and ways of working across accountsIdentifying opportunities to improve creative efficiency through tools, automation, and emerging technologiesTraveling occasionally to visit clients, team meetings, and/or events. Likely 1-3 times/year You Must Have3+ years of experience in performance creative, paid social, or a related field, preferably within an agency environment2+ years of experience owning client relationships and delivering creative tied to performance outcomesA strong understanding of how creative and media work together, with experience partnering with media teams on testing, scaling, and optimization strategiesExperience translating performance data into actionable creative direction, taxonomy, testing hypotheses, and iteration plansWorking knowledge of paid media platforms, especially Meta Ads Manager, with familiarity across TikTok, YouTube, Amazon, and emerging channelsStrong creative and performance marketing instincts, with the ability to develop and iterate on messaging, hooks, headlines, and ad copy that resonate across audiences, platforms, and funnel stages to drive engagement and conversionAbility to identify which creative concepts to scale, iterate on, or pivot from based on performance insightsExcellent organizational and project management skills, with experience managing multiple timelines, deliverables, and workstreams simultaneouslyStrong client-facing communication skills, including presenting creative work, performance insights, and strategic recommendationsStrong awareness of emerging trends, platform evolution, and culturally relevant moments, with a proactive approach to staying current on shifts shaping consumer behavior and creative best practicesActively explores and leverages AI tools and emerging technologies to enhance creative development, optimize workflows, and drive operational efficiencyA collaborative mindset with the ability to work cross-functionally across Media, Design, Production, and Client Strategy teamsWpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9.We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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