About the roleAt Botanic Tonics, we believe being present is powerful, but in today's world it's very hard to do this a lot of the time. We exist to help people make the most of every moment—to reset, re-think, and then re-engage with themselves, others, and the world around them.feel free products are thoughtfully crafted with noble kava root and other functional botanicals used for centuries. Our feel free CLASSIC tonic and capsules contain noble kava root and natural kratom leaf, delivering calm, focused energy without caffeine. Our feel free Kava Maté combines noble kava root with yerba mate for elevated, sustained energy with 60mg of natural caffeine per serving. These unique blends are designed to create a state of chilled energy, helping to clear your mind and elevate your mood, so you can be more present and in the moment.Founded in 2020, we now serve over 6 million servings monthly and are available in more than 27,000 retail locations nationwide. Our premium plant-based supplements are manufactured in an FDA-registered, cGMP-certified production facility in Broken Arrow, Oklahoma, where quality, science, and safety guide everything we do.The Director of Sales is responsible for driving revenue growth, market expansion, and field execution across assigned west (PacNW & Southwest) markets. This role bridges strategic direction from the Head of Sales & Distribution with in-market execution, leading Territory Sales Managers and developing high-performing distributor partnerships.This is a highly field-oriented leadership role focused on new market development, retail expansion (especially within the convenience channel), and strengthening DSD partner performance. The Director of Sales will play a critical role in accelerating distribution, improving merchandising standards, and ensuring flawless execution in newly opened markets.We’re looking for a hands-on sales leader who thrives in fast-paced, high-growth CPG environments and knows how to build something from nothing.Key ResponsibilitiesRegional Sales Leadership & Market ExpansionTranslate national strategy into actionable plans across assigned markets and territoriesIdentify high-opportunity markets and prioritize expansion efforts with Territory Sales ManagersDrive new account acquisition, with a focus on independent and small-chain convenience retailersEstablish clear KPIs for distribution gains, velocity, merchandising standards, and new door openingsMonitor performance against targets and implement corrective action plans as neededTeam Leadership & DevelopmentLead, coach, and develop Territory Sales Managers focused on new market penetrationConduct regular ride-alongs and in-market visits to reinforce selling standards and executionBuild a culture of accountability, urgency, and entrepreneurial ownershipSupport hiring, onboarding, and performance management of field sales talentEnsure consistent communication between field sales and senior leadershipDistributor (DSD) Development & Performance OptimizationStrengthen performance of existing DSD partners through coaching, performance reviews, and joint business planningIdentify gaps in execution and implement improvement plans to increase sales productivityPartner with Head of Sales & Distribution to evaluate territory coverage and profitabilityCollaborate with Training & Enablement to enhance distributor selling capabilitiesEnsure compliance with company policies and revenue protection standardMarket Development & Account ExcellenceOversee successful development of key marketsAct as escalation point for early-stage distributor or retail execution challengesEnsure smooth handoff from new account acquisition to ongoing DSD supportMonitor competitive activity and provide actionable field insightsCross-Functional CollaborationPartner with Marketing on activations, sampling, and retail support initiativesProvide regular reporting on sales performance, regional trends, and expansion progressParticipate in sales strategy meetings and forecasting discussionsQualifications12+ years of CPG sales experience, with significant experience in convenience retail7+ years of field sales leadership experienceDeep understanding of DSD systems and distributor managementProven track record of opening new markets and driving distribution gainsStrong ability to coach field sellers and influence distributor partnersEntrepreneurial mindset with a bias for actionHighly organized, KPI-driven, and comfortable in a high-growth environmentLocation/TravelThis role must be based in a major metro area in the western region, inclusive of TX. Travel requirements - 40%BenefitsComprehensive Medical, Dental and Vision Plans401k MatchFamily LeavePTO & Paid Holiday Schedule
