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2 months ago
Requirements and responsibilities
Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located.We’re looking for a highly analytical and creative Creative Strategist to lead ad ideation and performance-driven content direction. This role will be key in shaping winning ad angles, guiding production, and scaling high-performing creatives in a fast-paced startup environment.Key ResponsibilitiesDevelop creative briefs and ad angles for video and design teamsWrite and refine high-converting ad copy based on buyer persona insightsDirect video production, including B-roll selection and script improvementsAct as the strategic lead for the creative team, providing clear direction and insightsTest, validate, and iterate on ad angles (e.g., knee joint, finger joint, hip joint)Continuously optimize creatives based on performance data and insightsRequirementsExpert-level copywriting skills for direct response adsStrong understanding of buyer psychology and personasSolid knowledge of media buying and ad performance metricsExperience in video production direction and content structuringAbility to create and guide static ad conceptsHighly data-driven mindset (decisions based on performance, not personal preference)BenefitsRemote Working for US CompanyExposure to new technology & trendCompetitive SalaryPerformance bonus