Who we areAt Workplace Options (WPO), we deliver human-centric solutions that empower people to thrive—personally and professionally. With a global team of more than 4,800 professionals, we provide real-time emotional support, therapy, coaching, mindfulness, and family services to millions worldwide. Since 1982, we’ve partnered with employers, health plans, and insurers to design flexible, forward-thinking programs that evolve alongside today’s changing workforce.Today, we support 160 million people across 150,000 organizations, including over half of Fortune 500 companies. Now part of the TELUS Health family, we are expanding our global impact by combining decades of wellbeing expertise. Together, we’re building healthier, more resilient organizations—one person at a time.Current OpportunitySenior Director of Business Solutions & Strategic AlliancesLocation: USOnsite/Hybrid/Remote: RemoteWhat you will doWe are a dynamic player in the wholesale market, focused on expanding our reach through a strong, scalable reseller network. Our goal is to forge long-term partnerships that drive mutual growth. As we continue to evolve, we are looking for a strategic, high-impact Sales Director to lead the charge in identifying and developing new reseller relationships.We’re looking for a driven, strategic Sales Director to lead outbound efforts in building a robust reseller network. Your primary mission is to hunt for and acquire new resellers—digging into existing, high-potential segments while also identifying untapped or emerging ones. You’ll play a key role in expanding our footprint in the wholesale market by initiating high-value conversations, qualifying leads, and shaping tailored go-to-market strategies that align with the unique needs of each reseller type.You’ll be on the front lines of growth—bringing market intelligence back to the team, influencing program design, and ensuring long-term success by coordinating closely with Account Managers and internal stakeholders. This is a high-impact, growth-oriented role for someone who thrives in outbound sales and strategic market development.ResponsibilitiesReseller Acquisition & Market DevelopmentIdentify and prioritize new reseller opportunities through proactive market research and structured outreachShape conversations using the voice of the customer to influence value messaging and positioningLay the foundation for scalable reseller programs in collaboration with leadership and cross-functional teamsStrategic Sales ExecutionProactive prospecting using a structured, data-informed targeting approachTailor outreach strategies to different reseller profiles—no one-size-fits-all pitchingBuild and nurture relationships with key decision-makers, including CEOs and foundersAct as a trusted advisor, not just a salesperson, to potential reseller partnersInternal Collaboration & EnablementIntegrate Account Managers (AMs) early in the sales process to ensure long-term relationship successWork closely with Product, Marketing, and Enablement to shape go-to-market efforts and improve reseller experienceCoordinate subject matter experts (SMEs) into the sales cycle when appropriate to deepen impactBring actionable market insights back to the team to influence internal strategy, program design, and KPIsWhat Success Looks LikeStrong pipeline of aligned, high-potential reseller opportunitiesStrategic, insight-driven sales conversations that reflect our understanding of reseller needsEarly, seamless involvement of AMs to ensure handoff and continuityConsistent feedback loops that help refine targeting, messaging, and program evolutionRequired Qualifications/Skills5-7 years in B2B sales, preferably in wholesale, channel sales, or reseller environments, such as insurance, health care, or technologyProven experience in prospecting and new market developmentStrong communication and consultative selling skillsAbility to build credibility with executive-level stakeholdersComfortable working cross-functionally to execute go-to-market initiativesSelf-motivated, adaptable, and focused on both strategy and executionBachelor’s degree in Business, Marketing, Communications, or related field (preferred)Experience working in partner-led GTM environment (preferred)Background in sales enablement or customer success strategy (preferred)Experience with tools like Microsoft Office Suite and CRM (preferred)Why join usDirect impact on company growth and strategic directionOpportunity to help shape scalable reseller programs from the ground upCollaborative, fast-moving environment with room to growHigh-earning potential through a transparent and motivating commission structureWhat we offerAt Workplace Options, we don’t just deliver wellbeing services to our clients—we champion wellbeing for our own employees. Examples include: Full Benefits Package, Paid Time Off, 401k match, Gym Reimbursement, Wellness rewards, Access to EAP benefits and all WPO services, Training/tuition reimbursement, Mentorship Program, Employee exchange programme.At Workplace Options, we are committed to building a workplace where individuals feel empowered to bring their whole selves to work, free from judgment or fear of discrimination. We understand that having a diverse organization is only the beginning and it will require nurturing and care to thrive.We strive to cultivate a space where diverse voices are not only heard but actively sought out and valued for the unique insights they bring—fostering collaboration, innovation, belonging, and personal growth.For further details about WPO: www.workplaceoptions.com (Human-Powered Care, The WPO Global Experience).
