About the roleCrossFit is looking to hire a Director, Channel Marketing. You will be responsible for executing and optimizing how CrossFit’s marketing campaigns, content, and communications are delivered across owned channels. This role oversees channel operations, publishing workflows, and campaign deployment to ensure all marketing efforts are executed seamlessly, consistently, and at scale. Working in close partnership with Integrated Marketing, Content & Creative, and Community Marketing, this role translates campaign strategy into coordinated channel execution across all organic channels: social, digital video, email, web, and other owned distribution platforms. This role also owns CrossFit’s website as a primary marketing channel, defining how content is structured, prioritized, and presented to support campaigns and audience engagement, including setting content direction for the homepage, landing pages, and other key site pages, while ensuring the website remains current, cohesive, and aligned with marketing priorities.ResponsibilitiesChannel Execution & Campaign DeploymentLead end-to-end execution of marketing campaigns across owned channels, including social, email, website, and publishing platformsTranslate campaign briefs into detailed channel plans, timelines, and deliverablesEnsure all campaigns launch on time with consistent messaging and a unified user experienceChannel Management & OptimizationOwn and manage CrossFit’s owned marketing channels, including social, YouTube, email and website publishingEstablish best practices for channel usage, cadence, and formattingOptimize channel performance through ongoing improvements to timing, structure, and deliveryPublishing & Marketing OperationsOversee publishing operations across all owned channels, ensuring accuracy, consistency, and quality controlEstablish and manage workflows for campaign setup, approvals, QA, and deploymentOwn marketing technology platforms (e.g., social and email service providers, CMS tools) and ensure effective use across the teamMaintain tracking standards, including links, tagging, and campaign setupAudience Segmentation & DeliveryManage audience segmentation and distribution lists to ensure campaigns reach the appropriate audiencesExecute targeting strategies based on campaign briefs and organizational prioritiesMaintain audience data hygiene and operational consistency across platformsChannel-Level ReportingOwn reporting for channel performance, including social and email engagement, web traffic, and publishing metricsDevelop and maintain dashboards and regular reporting cadencesProvide visibility into channel performance to support broader campaign analysisCross-Functional CollaborationPartner with Integrated Marketing to align on campaign priorities, messaging, and timingCollaborate with Content & Creative to ensure assets are channel-ready and optimized for distributionSupport Community Marketing with execution of affiliate and community-facing communicationsPartner with Publishing Operations to ensure timely and accurate implementation of all website updates and publishing workflowsLeadershipCollaborate with a team of marketing professionals, providing guidance, mentorship, and support to achieve departmental goals.Foster a culture of innovation, collaboration, and continuous learning within the team.Experience, knowledge, and skillBachelor’s degree in Marketing, Business, or related field8–10+ years of experience in channel marketing or marketing operationsStrong experience managing social and email marketing platforms, CMS tools, and publishing workflowsProven ability to execute multi-channel campaigns with precision and consistencyExperience building and optimizing operational processes and marketing workflowsFamiliarity with marketing analytics and reporting toolsStrong organizational and project management skillsExcellent cross-functional collaboration and communication skills
