ABOUT THE COMPANYMassFire Media operates a global consumer mobile platform focused on real-world discovery through short-form video. Each of the 20,000+ cities on the platform functions as its own live feed, powered by local creators and location-based attribution.The app ranks in the Top 100 across 40 countries, supports over 5 million businesses worldwide, and maintains a 4.8-star rating from over 25,000 reviews.For businesses, we provide a fully managed content and attribution solution that tracks real-world engagement through location signals.To understand the scale of the platform and recent product evolution, we encourage candidates to review this recent coverage:
https://finance.yahoo.com/news/capital-one-backed-atmosfy-launches-120300181.htmlThe company is backed by Redpoint Ventures, Streamlined Ventures, Village Global, and global music talent Kygo, and has been featured in TechCrunch, Fortune, ABC, NBC, and Yahoo Finance.Because this role directly impacts lifecycle engagement across a live consumer mobile product, candidates advancing in the interview process will be expected to demonstrate familiarity with the user experience and reference specific observations about onboarding flows, messaging touchpoints, and retention mechanics.Our team actively engages with the product as part of how we think about growth and retention. As part of your application, tell us one feature or experience that stood out to you and how you would improve it.ROLE OVERVIEWWe are seeking a Marketing Specialist to take ownership of lifecycle engagement strategy using Braze. This role directly influences retention, reactivation, and monetization across a global consumer mobile product operating in 150+ countries.You will work cross-functionally with product, data, and engineering to design scalable engagement systems that drive measurable growth.RESPONSIBILITIESBuild and execute lifecycle marketing campaigns using BrazeDesign and optimize customer journeys across email, push, in-app messaging, and SMSDevelop segmentation strategies to improve personalization and engagementUtilize Braze features including Canvas, Liquid scripting, and event-triggered workflowsAnalyze campaign performance and iterate based on dataPartner cross-functionally to ensure accurate event tracking and clean data flowIdentify retention gaps and propose structured lifecycle experimentsREQUIREMENTS2–4+ years of hands-on experience with Braze, especially Canvas and Liquid personalizationStrong understanding of segmentation, A/B testing, and multi-channel engagement strategyComfort analyzing campaign performance data and making optimization recommendationsExperience collaborating with technical teams on event tracking and integrationsBonus: familiarity with SQL, HTML, or basic scriptingWe are committed to building a diverse and inclusive team and encourage applications from candidates of all backgrounds.
6 days ago