About the Role:
- We are looking for a Sales Coaching Manager to support a growing sales team by improving call quality, increasing consistency, and strengthening sales execution.
- This role focuses on coaching, performance review, process adherence, and sales team development.
- You will help ensure that sales representatives follow approved call structures, communicate payment options clearly, and maintain consistent performance standards across booked calls.
- This is a part-time role suited for someone with strong sales leadership experience, a structured coaching style, and the ability to use data to identify opportunities for improvement.
Sales Performance Support:
- Review sales performance by representative on a weekly basis.
- Help improve revenue per booked call through better execution and consistency.
- Support improvements in paid-in-full presentation, financing conversations, and backend offer discussions.
- Identify performance gaps and provide clear coaching recommendations.
- Help reduce performance variance across the sales team.
Call Review & Coaching:
- Review sales calls each week using a structured quality review process.
- Provide written feedback and practical coaching recommendations.
- Track common objections, missed opportunities, and areas for improvement.
- Identify trends that may impact close rate, payment presentation, or customer experience.
- Support representatives in following approved sales processes.
Process & Script Adherence:
- Reinforce approved sales scripts, call structure, and payment presentation standards.
- Help ensure consistent customer communication across the sales team.
- Recommend small improvements to sales language or call flow when appropriate.
- Escalate larger process recommendations to leadership for review.
Reporting & Collaboration:
- Lead or support weekly sales performance discussions.
- Review key metrics including revenue per booked call, close rate, paid-in-full percentage, backend conversation rate, finance approval rate, and rep performance consistency.
- Partner with RevOps or leadership to review sales data and reporting.
- Share weekly updates with leadership on trends, opportunities, and recommended next steps.
- Collaborate with marketing or lead generation teams to discuss lead quality trends and common objections.
Key Metrics:
- Revenue per booked call.
- Paid-in-full percentage.
- Close rate stability.
- Backend conversation rate.
- Finance approval rate.
- Call quality and process consistency.
- Reduced performance variance across representatives.
Qualifications:
- Experience coaching or managing sales representatives.
- Strong understanding of sales calls, objection handling, payment presentation, and performance metrics.
- Ability to review calls and provide clear, actionable feedback.
- Comfortable using data to identify trends and improvement opportunities.
- Strong communication, organization, and follow-through skills.
- Experience working with remote or distributed teams is a plus.
- Experience in high-ticket sales, appointment-based sales, or revenue operations is preferred.
Role Scope:
- This role will support sales execution, coaching, quality review, and performance improvement.
- This role does not directly own pricing, commission structure, marketing strategy, lead generation volume, backend offer design, or team expansion decisions.
Compensation:
- This is a part-time role with a fixed retainer based on approximately 20 hours per week.
- Performance-based incentives may be available based on improvements in agreed-upon sales performance metrics.
First 60 Days:
- Reviewing current sales calls and performance data.
- Establishing baseline metrics by representative.
- Implementing or improving the call review process.
- Supporting better script and process consistency.
- Improving payment presentation and backend conversation quality.
- Identifying coaching opportunities and performance trends.
- Providing leadership with clear weekly reporting.
Ideal Candidate:
- The ideal candidate is a structured sales coach who can combine data, call review, and practical feedback to improve team performance.
- They are professional, consistent, and comfortable helping sales representatives improve through clear expectations, supportive coaching, and measurable goals.
