Who We AreAt OrthoFi, we're not just another player in the orthodontic industry – we're the driving force that helps orthodontists launch more smiles while ensuring top-tier patient care. Our tech-savvy solutions are the secret sauce that empowers orthodontic practices across the United States. With a track record of supporting over 2,000 practices, and in partnership with OrthoBanc, we've unlocked access to quality, affordable orthodontic care for a whopping 3.2 million patients and counting!Picture this: Our cutting-edge Patient Acquisition software combined with our expert Revenue Cycle Management solutions propels practices to achieve jaw-dropping 13% year-over-year growth. Plus, when it comes to patient and insurance billing, our collection results leave competitors in the dust.Behind our mission is a dynamic team of around 300 passionate individuals. Our headquarters is based in Denver, CO, with employees spread across several states.Roles based outside of our Denver office can sit in any of the following states: Arizona, Alabama, Missouri, Colorado, Florida, Georgia, Louisiana, North Carolina, Ohio, Tennessee, and Texas. Please only apply if you are able to live and work full-time in one of the states listed above.The Opportunity:This role plays a critical role in shaping and scaling OrthoFi’s enterprise growth strategy. They are responsible for building and executing integrated demand generation programs that accelerate pipeline growth, strengthen OrthoFi’s position within the OSO and DSO market, and create meaningful engagement with enterprise buying teams.Reporting to the VP of Marketing, this person will serve as the marketing lead for enterprise growth, helping define and scale OrthoFi’s approach to enterprise audiences through account-based marketing, strategic campaigns, audience insights, and close partnership with Sales. They will work closely with Marketing, Sales, Customer Success, Product, and Executive Leadership to create repeatable growth strategies that drive measurable business outcomes. This role will own:What You Will Do:Enterprise Pipeline OwnershipOwn marketing-sourced and marketing-influenced pipeline targets across OSO and DSO segmentsDevelop and execute quarterly pipeline generation plans aligned to enterprise revenue goals and sales prioritiesPartner with Sales leadership to define account coverage strategies, target account lists, pipeline objectives, and opportunity creation goalsMonitor pipeline performance across the full funnelIdentify pipeline gaps, performance trends, and growth opportunities, proactively recommending and implementing strategies to improve resultsDrive accountability for enterprise marketing performance through regular pipeline reviews and executive reportingCollaborate with Sales Ops to ensure accurate attribution, reporting, lead management, and visibility into OSO and DSO marketing impactContinuously optimize programs and investments to improve pipeline efficiency, account penetration, and return on marketing investmentServe as the primary marketing owner for achieving enterprise pipeline goals and supporting annual OSO and DSO revenue targetsEnterprise Strategy and Audience DevelopmentBuild and evolve OrthoFi’s enterprise growth strategy across OSO and DSO audiencesDevelop and refine enterprise segmentation, account prioritization, and audience strategies aligned with pipeline goals and company prioritiesDevelop a deep understanding of enterprise customers, market trends, buying committees, and the competitive landscapePartner across teams to translate customer insights and market intelligence into scalable marketing programs and growth opportunitiesIdentify new opportunities to improve enterprise engagement, increase market penetration, and accelerate pipeline creationAccount-Based Marketing and Demand GenerationDevelop and execute account-based marketing programs that engage target accounts and support revenue growthBuild integrated campaigns across email, webinars, executive programs, events, paid media, nurture campaigns, and lifecycle programsExecute enterprise webinar promotion and activation, including audience strategy, registration campaigns, email communications, sales enablement, follow-up, and performance reportingPartner closely with Demand Generation, Content and Brand, Events, and Customer Marketing teams to activate enterprise campaigns across channelsDevelop multi-touch account journeys that align messaging and experiences across the buying processSupport enterprise event promotion and activation strategies including executive events, customer experiences, partner programs, and hosted eventsContinuously evaluate and optimize campaign performance to improve engagement and conversionEnterprise Campaign ExecutionOwn enterprise campaign strategy and execution from planning through activation and reportingDevelop and manage campaign calendars aligned with sales priorities, business initiatives, and enterprise growth goalsEnsure enterprise programs create measurable business outcomes and support pipeline generation objectivesManage campaign setup, workflows, audience targeting, QA, and executionContinuously evaluate and optimize campaign performanceSales Partnership and EnablementServe as the primary marketing partner to Sales for enterprise growth initiativesPartner closely with Sales leadership to identify target accounts, align account strategies, and prioritize opportunitiesDevelop campaign enablement materials, account insights, talking points, messaging support, and sales playbooksLead proactive communication with Sales to ensure strong coordination before, during, and after campaign and event launchesBuild repeatable processes and scalable frameworks that strengthen alignment between Marketing and SalesEnterprise Website Experience and Conversion StrategyOwn enterprise website strategy and customer journey recommendationsIdentify opportunities to improve enterprise experiences, content pathways, landing pages, and conversion performancePartner with Content, Creative, and technical resources to ensure website experiences support enterprise goals and business prioritiesContinuously improve engagement and conversion across enterprise digital experiencesReporting, Analytics and PerformanceDefine and report on success across enterprise programs using account engagement, pipeline influence, opportunity creation, conversion rates, and overall revenue impactMonitor account performance and campaign effectiveness to identify optimization opportunitiesPresent performance insights, recommendations, and growth opportunities to leadershipContinuously improve reporting visibility, campaign measurement, and enterprise performance processesWhat You Will Bring:7+ years of B2B demand generation, growth marketing, or integrated marketing experience, with at least 3 years focused on enterprise or account-based marketing.Proven success building and executing integrated demand generation programs that generate measurable pipeline and revenue growth.Experience marketing to complex B2B buying committees within mid-market and enterprise organizations.Strong understanding of account-based marketing strategies, account selection, buying group engagement, and multi-touch campaign execution.Experience partnering closely with enterprise Sales organizations to develop account strategies, drive opportunity creation, and improve conversion throughout the sales funnel.Demonstrated ability to own pipeline goals, analyze funnel performance, identify optimization opportunities, and communicate business impact through executive-level reporting.Experience leading integrated campaigns across email, webinars, events, paid media, nurture programs, digital channels, and executive marketing initiatives.Strong analytical skills with experience using marketing and CRM platforms to measure performance, optimize campaigns, and improve attribution.Experience working cross-functionally with Sales, Product, Customer Success, Revenue Operations, and Executive Leadership in a fast-paced SaaS environment.Experience with marketing automation and CRM platforms such as HubSpot and Salesforce; experience with ABM platforms, intent data, and sales intelligence tools is strongly preferred.Demonstrated ability to manage multiple strategic initiatives simultaneously while maintaining exceptional attention to detail and execution quality.Healthcare, dental, orthodontic, or healthcare technology experience is preferred but not required.Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.What’s in it for youFull medical, dental, and vision benefitsFlexible PTOEmployer HSA contribution9 Company Paid holidays401(k) match, 3% after 90 days of employmentSupportive culture with one-of-a-kind growth opportunitiesHybrid in-office and work at home (2 days in-office Tuesdays and Thursdays)Paid Parental Leave as well as a two-week "ease-back" program that enables parents to return part-time at full payCompany and team outingsPeer-to-peer recognition programVendor discountsCompensation: $115,000 - $130,000 base compensation rangePlease note that the compensation information that precedes is a good faith estimate for Colorado-based hires only and is provided with the Colorado Equal Pay for Equal Work Act and Equal Pay Transparency Rules.Work Authorization: You must be authorized to work in the United States. The Company is unable to provide sponsorship for workers.
4 days ago