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About HappyCoAt HappyCo, we help property management teams deliver exceptional resident experiences through powerful software that connects data, insights, and people. We’re a passionate, customer-obsessed team that believes great technology should make life easier — not harder.If you thrive at the intersection of storytelling, strategy, and collaboration, this is your opportunity to help shape how HappyCo’s products are positioned, launched, and loved in the market.The OpportunityAs Senior Product Marketing Manager, you’ll own how HappyCo shows up in the market. You’ll lead strategic positioning, craft compelling product narratives, and drive go-to-market success for our product portfolio. This role sits at the center of Product, Sales, and Marketing — ensuring our value is clearly articulated, deeply understood, and powerfully delivered to our customers.ResponsibilitiesDevelop and maintain product positioning, messaging, and value propositions that differentiate HappyCo across all ICPs and product linesOwn GTM strategy and execution for new product launches (including Procurement and Site Visit), from launch brief through enablement materialsDefine and refine ICPs and personas through customer research, win/loss data, and competitive analysisCreate sales tools — battlecards, pitch decks, pricing guides, and talk tracks — that align with current messaging and accelerate conversionCollaborate with Product and Finance on pricing strategy, packaging, and product naming for new releasesLead cross-functional alignment through positioning briefs, product one-pagers, and leadership updatesWhat We Think You Need to be Successful5+ years of B2B SaaS product marketing experience, with a track record of owning full GTM launches end-to-endExceptional messaging and storytelling skills — you can translate complex product capabilities into customer-centric narrativesProven ability to influence without authority across Product, Sales, and MarketingExperience conducting competitive analysis, customer interviews, and market research to inform positioningComfort working in a fast-moving, ambiguous environment with a strong bias toward action and clarityKeys to Optimum Happiness at HappyCoThrives in ambiguity and proactively builds clarityFocuses on long-term impact over quick winsEnables others through systems, not mandatesLeverages technology and AI to empower people and simplify complexityEmbraces the challenges and rewards of growing in a scaleup environmentAbout HappyCoFounded in 2011, HappyCo (happy.co) builds mobile and cloud solutions to enable real-time property data. Our flagship product suite 'Happy Property’ has more than 5 million units on its platform.We’re everyday people with a shared purpose — improving the lives of others. Our team is made up of thinkers, talkers, planners, makers, builders, and everything in between. Together, we’re turning our passions into happier communities!When customers use our software, their communities get stronger. Our tools empower everyone in multifamily property management to improve their operations and maximize returns, which means they’re building better experiences for their residents. Learn more about our Product Vision here!Our HappyCo CultureHappyCo strives to build better communities. So naturally, we are dedicated to making our own community an enjoyable place that allows us to do our best work. We’re devoted to building an inclusive, supportive culture that empowers each HappyCo’er to succeed and grow. To learn more about our culture, check out our careers page!We Offer:Work from anywhere supported by a flexible company cultureOpportunity to work for one of the fastest-growing technology companies in the PropTech industryUnlimited vacation timeGenerous paid parental leaveCompetitive and equitable payMonthly stipends to support Wellness and Home Office expenses
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