Position OverviewLean Layer is the #1 Rated RevOps Agency on G2, and we’re doubling our consulting team over the next year. Our reputation is built on excellent results, which means we need to keep hiring excellent people. We’re looking for a Revenue Operations Technical Consultant (Marketing Ops) to own the marketing operations layer of our clients’ go-to-market systems.In this role, you will own the marketing operations backbone that powers our clients’ go-to-market motions, channel operations, attribution & measurement, lifecycle & funnel journeys, lead management, campaign operations, and the handoffs that connect marketing, business development, and sales. You’ll work primarily across HubSpot and Salesforce environments while also touching other MAPs/CRMs and third-party systems to help translate ambiguous GTM goals into scalable, reliable, and well-governed systems.As a technical consultant, you will drive strategic and tactical marketing operations conversations with clients and engagement managers, right-size solutions to the problem in front of you, and lead marketing ops execution across a wide variety of accounts. This is a role for someone who can move fluidly between the whiteboard and the building, and who takes ownership of outcomes rather than tickets.You’ll partner closely with engagement managers, RevOps technical consultants, and BI/data teammates to make sure marketing data flows cleanly into reporting, campaigns are measurable, and the full marketing-to-sales lifecycle operates as one connected system.What we're looking forThe ideal candidate:Can lead strategic marketing operations conversations and translate marketing goals into technical solutionsIs comfortable in a variety of MAPs/CRMs but specializes in HubSpot & Salesforce environments with the ability to perform light-weight Salesforce administrative work as it relates to marketing and business development operationsUnderstands how marketing, business development, and sales actually work together and how to connect them operationallyEnjoys owning the full lifecycle: attribution, campaigns, journeys, handoffs, and the reporting that proves it workedHas strong attention to detail and cares about data quality, consistency, and governanceCan balance technical rigor with clarity and simplicity for non-technical stakeholdersThrives owning and improving marketing operations systems over time, across multiple client environmentsHas some technical execution experience across a variety of marketing channels paid media, web, events, chat, and emailKey ResponsibilitiesMarketing Operations Strategy & SolutioningLead marketing operations discovery and solutioning conversations with clients and engagement managersTranslate marketing and GTM objectives into scalable, well-architected operational systemsRight-size solutions to the client’s maturity, tooling, and business goals rather than over-engineeringServe as the marketing operations point of expertise on strategic accounts with dedicated marketing ops contractsCampaign Operations & AttributionDesign and maintain marketing campaign attribution models and reporting across HubSpot and SalesforceProvide day-to-day marketing campaign operational support — setup, tracking, UTMs, and campaign hygieneBuild and manage event imports, list operations, and data flows that feed campaign executionEnsure campaign data is measurable, consistent, and connected to pipeline and revenue outcomesLifecycle & Journey DesignDesign and operate lifecycle stage journeys spanning marketing, business development, and salesBuild marketing journeys, nurtures, and automation that move contacts through the funnelDefine and maintain lifecycle stage definitions, entry/exit criteria, and stage transition logicAlign lifecycle design to lead scoring, routing, and downstream sales processesSales & Marketing Alignment / HandoffsDesign and operationalize handoffs between marketing, business development, and salesBuild lead routing, assignment, and SLA logic that keeps handoffs clean and accountableSupport outbound and business development processes, including sequencing, data, and workflow supportReduce friction and data loss at every point where a lead moves between teams or systemsCross-Platform Execution (HubSpot & Salesforce)Configure and maintain HubSpot & Salesforce environments — workflows, properties, campaigns, and reportingPerform light Salesforce work on the sales ops side, including fields, flows, and marketing-to-sales syncManage and troubleshoot the HubSpot–Salesforce integration to keep both systems in syncSupport core sales operations processes where marketing and sales systems intersectReporting, QA & OwnershipBuild marketing and funnel reporting that answers real business questions, not just displays dataPartner with BI/data teammates to ensure marketing data flows cleanly into reporting layersTest and validate all workflows, journeys, and configurations before they go liveOwn the outcome of your workstreams end to end; delivering quality work on time and standing behind itRequired Qualifications:3–5+ years of experience in marketing operations, RevOps, or a closely related GTM systems role, with a track record of leading projects to successDemonstrated ability to lead strategic marketing operations conversations and translate business needs into technical solutionsDeep hands-on experience with HubSpot (Marketing Hub required; Sales & Data Hub a plus) & Salesforce (Sales Cloud required; Pardot a plus) — workflows, campaigns, properties, reporting, and integrationsExperience with marketing campaign attribution and funnel/lifecycle reportingExperience designing lifecycle stages, lead routing, and marketing-to-sales handoffsStrong data hygiene instincts and attention to reporting consistency and governanceFluent English communication skills, both written and verbal, with client-facing professionalismStrong work ethic, ownership mindset, and the ability to manage multiple workstreams to deadlinePreferred Experience:Experience working in B2B SaaS go-to-market environmentsExperience supporting business development and outbound processes (sequencing, prospecting leads management, handoffs)Familiarity with SaaS GTM and revenue metrics (MQL/SQL, pipeline, conversion, ARR/MRR)Experience with marketing automation platforms beyond HubSpot (e.g., Marketo, Pardot/Account Engagement)Experience with integration, intent and enrichment tooling (e.g., ZoomInfo, Clay, Zapier, 6Sense, DemandBase, Letterdrop)Experience with paid media operations (e.g., (Google Tag Manager, GA4, Meta Pixel, LinkedIn Insight Tag)HubSpot and/or Salesforce certificationsExperience with web analytics and operations, forms, conversionsExperience consulting for or working with a US-based companyComfort partnering with BI/data teams on downstream reporting and attribution modelsLearn more about what it's like to work at Lean Layer
here.Visa Sponsorship: Please note that we are not currently able to offer U.S. visa sponsorship or transfer for this position.For Canadian and Brazilian Residents: We also invite you to apply for this position but please note that at this time we can only hire those outside of the United States as full-time contractors. If you have any questions about this set up, please don’t hesitate to reach out.
23 days ago