Director, Customer Marketing at Coveo Solutions | Torre
Director, Customer Marketing
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Coveo Solutions

Director, Customer Marketing

Coveo Solutions
Emma
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Full-time

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Remote (anywhere)
Shared by
Juan Fernando Domínguez
 about 9 hours ago

Responsibilities

Coveo is looking for a Director, Customer Marketing to lead its customer marketing strategy.The position will focus on customer engagement, product adoption, expansion, renewal, and customer advocacy.The Director will work closely with the Chief Customer Officer and leaders across Account Management, Customer Success, Professional Services, Field Technical Engagement, and Marketing.Key ResponsibilitiesOwn the customer marketing strategy across the customer lifecycle.Develop customer segmentation strategies.Build communication frameworks.Create customer engagement programs.Develop strategies that support adoption and expansion.Identify customer signals that should trigger outreach.Increase product awareness and education.Support use case expansion.Build executive customer programs.Develop advisory boards and roundtables.Support user groups and webinars.Create customer newsletters and other engagement programs.Build a stronger advocacy program.Develop voice of the customer initiatives.Turn customer interviews into useful insights.Use customer references and reviews to support business goals.Develop customer stories.Use customer feedback to influence product priorities.Support messaging and go-to-market planning.Own customer communications and content strategy.Create adoption guides and maturity programs.Prepare executive briefing materials.Support product release communications.Coordinate customer marketing across Coveo.Work with Product Marketing.Work with Campaigns and Field Marketing.Coordinate with customer-facing teams.Lead the team responsible for customer marketing execution.Required QualificationsExperience leading B2B customer marketing.Experience in lifecycle or retention marketing.Enterprise software or SaaS experience.Experience supporting customer adoption.Experience supporting renewals and expansion.Experience building customer advocacy programs.Experience developing voice of the customer programs.Experience turning customer feedback into actionable insights.Strong understanding of customer health programs.Experience with customer engagement strategies.Strong cross-functional leadership skills.Ability to influence senior stakeholdersAbout Coveo SolutionsCoveo Solutions provides AI-powered search and discovery solutions for enterprises.The company is focused on helping customers improve digital experiences through AI. Customer success is an important part of its growth strategy.
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