For companies:
For professionals:
For everyone:
For developers:
Responsibilities
DescriptionGo-to-Market (GTM) Lead (B2B SaaS Product Launch & Growth) – Remote | Startup EnvironmentAbout the RoleAt Pavago, one of our clients is hiring a Go-to-Market (GTM) Lead to own the launch strategy and execution for two upcoming B2B SaaS products.This is not a coordination role.You will be the first GTM hire, responsible for:Product launch executionBeta user acquisitionPositioning & messagingDemand generationOutreach campaignsLaunch systems & playbooksYou’ll work directly with leadership and operate in a fast-moving startup environment where execution, iteration, and ownership matter more than hierarchy.If you’re someone who:Thrives in ambiguityLoves building from zeroThinks strategically but executes hands-onHas launched SaaS products beforeThis role is a strong fit.What You’ll OwnGo-to-Market Strategy & Product Launch (Core Focus)Own the full GTM strategy and execution for:Product AProduct BBuild launch plans from:PositioningMessagingCampaignsDistributionUser acquisitionPersonally execute initiatives instead of delegating themApply learnings from Product A to improve Product B launchesBeta User Acquisition & OutreachIdentify and recruit beta usersExecute creative outreach strategies to engage early adoptersBuild meaningful relationships with users and collect feedbackDrive early product adoption and engagementPositioning & MessagingDevelop clear, compelling product positioningCraft messaging that communicates:Pain pointsValue propositionsProduct differentiationEnsure messaging resonates with target audiences and drives actionLaunch Campaigns & Growth AssetsBuild:Landing pagesEmail campaignsUser onboarding sequencesLaunch materialsSupport demand generation and early growth initiativesCoordinate with stakeholders and partners to execute launches successfullyPlaybook & Process DevelopmentDocument:GTM learningsLaunch systemsOutreach workflowsPerformance insightsBuild repeatable GTM frameworks for future launchesImprove launch efficiency and scalability over timeWhat Makes You a Strong FitYou thrive in startup environments with high ownershipYou are highly execution-focused and move quicklyYou can operate independently without heavy structureYou are comfortable wearing multiple hatsYou think strategically but execute tacticallyYou iterate fast based on feedback and dataRequired Experience & SkillsProven experience as an early GTM hire (employee #1–5 preferred)Experience leading at least one successful SaaS product launch end-to-end4–8 years of experience in:Product marketingDemand generationGrowth marketingGTM strategyStrong copywriting and messaging abilityExperience managing:OutreachCampaignsLaunch executionExperience building scalable systems and processesNice to HaveExperience in early-stage B2B SaaS startupsFamiliarity with:Product-led growthBeta testing programsFounder-led marketingExperience with:CRM systemsMarketing automationLanding page buildersEmail platformsStrong understanding of startup growth dynamics and GTM experimentationWhat a Typical Day Looks LikeBuild and optimize launch plansRefine positioning and messagingRun outreach campaigns for beta usersCreate landing pages and launch assetsAnalyze user feedback and campaign performanceCoordinate with leadership and stakeholdersDocument systems and improve launch processesIn short: You help bring SaaS products to market by owning strategy, execution, growth, and launch operations from end to end.Key Metrics (KPIs)Successful product launchesBeta user acquisition and engagementConversion rates across launch funnelsPipeline and demand generation performanceSpeed and quality of GTM executionScalability of launch systems and playbooksWhy This Role Stands OutFirst GTM hire with high ownershipDirect collaboration with startup leadershipOpportunity to shape multiple product launchesFast-moving, execution-driven startup environmentSignificant growth potential into:Head of GrowthProduct Marketing LeadGTM DirectorInterview ProcessInitial Phone ScreenVideo Interview with Pavago RecruiterClient Interview with Marketing LeadershipOffer & Background VerificationApply NowIf you:Love building GTM systems from scratchThrive in startup execution environmentsKnow how to launch and grow B2B SaaS productsWant ownership and direct impactThis role is a strong opportunity to lead high-impact SaaS launches and growth initiatives.
Closes in:
0
days
0
hours
0
min
0
sec
tune NOT FOR YOU? IMPROVE YOUR RESULTS