We're a fast-growing DTC health & wellness brand looking for a Lifecycle & Retention Marketing Manager to own the customer journey across email, SMS, loyalty, and retention programs. This role sits at the center of our customer engagement strategy — you'll create personalized experiences that increase retention, repeat purchase rate, lifetime value, and brand loyalty.We're looking for someone who's both a strategist and an operator: someone who can develop lifecycle strategy while also executing campaigns, building automations, analyzing customer behavior, and optimizing performance. You'll partner closely with Ecommerce, Paid Media, Customer Experience, and Creative to make sure customers get the right message at the right time.What You'll DoEmail MarketingOwn the email marketing calendar — promotional campaigns, product launches, seasonal initiatives, and automated customer journeysBuild, deploy, and optimize lifecycle flows: welcome series, abandoned cart, browse abandonment, post-purchase, replenishment, win-back, and re-engagementSegment audiences to improve relevance, engagement, and revenueContinuously test subject lines, creative, offers, content, timing, and targetingMonitor email deliverability, list health, and subscriber engagementSMS MarketingDevelop and manage the SMS program, including campaigns and automated flowsEnsure SMS and email work together as one cohesive lifecycle strategyGrow and maintain a healthy, compliant SMS subscriber listLoyalty & RetentionOwn the loyalty and rewards program — strategy, execution, and ongoing optimizationBuild initiatives that drive retention, repeat purchases, referrals, and LTVCreate lifecycle campaigns tied to loyalty milestones, rewards, VIP tiers, birthdays, and anniversariesMonitor loyalty performance and recommend enhancements based on customer behavior and resultsPartner with Customer Experience and Ecommerce to create a seamless loyalty experienceAIO/SEO OptimizationOptimize product, collection, and content pages for both traditional SEO and AI-driven search/discoveryMonitor how the site and products surface in search engines and AI tools (ChatGPT, Google AI Overviews, Perplexity), adjusting content and structure accordinglyKeep site structure, metadata, and content optimized for crawlability and machine-readable answersCollaborate with content and paid ads teams to align organic and paid search strategiesCustomer Lifecycle StrategyDevelop and optimize end-to-end customer journeys from first purchase through long-term loyaltyIdentify customer segments and lifecycle opportunities using behavioral and transactional dataBuild personalized lifecycle programs based on customer needs, interests, and purchase historyCreate strategies to reduce churn and increase engagementPartner with acquisition teams for a seamless prospect-to-customer transitionWho You ArePassionate about health and wellness, motivated by helping people live healthier livesDriven by metrics and growth, with a constant curiosity to improve performanceComfortable moving fast in a high-growth, fast-paced environmentDeeply curious about consumer decision-making and how small details shape the user journeyA self-starter who stays on top of digital marketing and AI/search trendsQualifications3+ years of experience in lifecycle marketing, e-commerce, or digital marketing, with hands-on Shopify experience requiredDirect experience running email marketing flows — Klaviyo experience preferredDirect experience running e-commerce loyalty programmingAbility to balance hands-on execution with big-picture strategic thinkingStrong attention to detail and a proactive, ownership-driven approach to problem-solvingExcellent written and verbal communication skills, with the ability to collaborate cross-functionally (especially with the Paid Ads Manager and broader marketing team)Bachelor's degree in Marketing, Business, Digital Marketing, or a related field, or equivalent experienceTechnical SkillsComfortable working across both the front-end and back-end of a websiteDeep understanding of the Shopify ecosystem, including apps and integrationsAt ease in email marketing platforms (e.g., Klaviyo), both designing and executing campaigns, plus experience with SMS marketing toolsComfortable with numbers, analytics, and attribution modeling to inform decisionsStrong grasp of the technical back-end, paired with an obsession for front-end polish and brand alignmentExperience building landing pages for paid advertising campaigns
about 1 month ago