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Responsibilities
As the Senior Director, Integrated Strategy & Storytelling, you will be the strategic North Star for one of our agency’s most dynamic, fast-moving, and culturally defining clients: e.l.f. Beauty.In this role, you will demonstrate the ability to build trusted client relationships and act as a senior strategic advisor, establishing and maintaining long-term strategic relationships with senior media and marketing stakeholders, often at the C-suite and VP level, to build trust and long-range partnership value.We build beautiful, data-rich strategies, but we need you to give them a soul, a clear point of view, and a radical sense of brevity. You are part master storyteller, part communications planner, and part culture-vulture. Your primary mission is to translate complex digital, creator, and media landscapes into high-impact, concise go-to-market strategies that instill absolute confidence in e.l.f.’s executive leadership.If you know how to command a room, edit a slide deck down to its absolute essence, and understand how a TikTok trend converts into a checkout cart moment—this is your stage.Key ResponsibilitiesMaster Storytelling & Executive PresenceLead strategic planning across the large, complex e.l.f. Beauty account and act as a senior escalation point on planning quality, client confidence, and major strategic choices. Act as the senior strategic partner to Client Partners on major account planning, identifying media-driven growth opportunities that can expand client revenue, expand the portfolio, and deepen the agency relationship.Take complex data, media plans, and creative concepts and distill them into punchy, clear, and unignorable strategic recommendations.Audit and elevate our client deliverables. Ensure e.l.f. leaders never “get lost” in the content.Serve as a trusted strategic partner to e.l.f. VPs and executives, delivering high-level perspectives on the beauty, consumer, and digital marketing landscape.Co-lead major new business and portfolio expansion pitches in collaboration with Business Development and Client Partners, shaping the planning story, strategic narrative, and case for investment.Product-Led Tools & Comms StrategyKeep a relentless, real-time pulse on internet culture, community shifts, and emerging digital trends. Ensure the agency and the client are acting on trends, not just reacting to them.Lead and evangelize adoption and integration of the agency's proprietary planning suite and broader planning tools into strategic planning work, focusing on scalable solutions and stronger planning quality. Maintain expert fluency in the audience and planning product suite, including its roadmap, methodology, and data structures, acting as a key internal evangelist for its strategic application.Articulate the structure, strengths, and limitations of available planning tools and connect those insights to advanced measurement frameworks such as Marketing Mix Modeling (MMM) and broader client business goals.Oversee advanced data analysis approaches and planning-related testing, ensuring strategic hypotheses are clear and learnings are actionable, allowing the team to learn quickly from challenges and turn them into stronger practices.Connect the dots between brand moments and media execution. Orchestrate cohesive communications plans that ensure campaigns hit the right communities at the right time.Commerce & Creator IntegrationBridge the gap between brand awareness and modern social commerce. Understand the backend and frontend of platforms like TikTok Shop and modern commerce ecosystems.Navigate and advise on the nuance, overlap, and synergy between Owned vs. Earned vs. Paid media channels.What You Bring (Qualifications)7-10+ years of digital strategy, communications planning, or brand strategy experience, ideally within a fast-paced agency or high-growth consumer brand (Beauty/CPG experience is a major plus).Strong experience across both linear and digital channels, with particular depth in video, social, and integrated full-funnel planning. Mastery across at least three marketing channels is preferred.A proven track record of creating high-impact, concise presentation decks for C-suite and VP-level audiences.An intimate understanding of the creator economy, and community building.Direct experience or deep familiarity with social commerce platforms (e.g., TikTok Shop, Instagram Shopping, YouTube) and modern commerce platforms, including Amazon.Deep familiarity and a strong point of view on planning, insight, and competitive research tools such as Kantar, SimilarWeb, Pathmatics, MRI, eMarketer, and similar platforms, along with an understanding of how they shape strategic planning quality.A genuine love of pop culture, beauty trends, and digital subcultures; a natural trend-forecaster.Core AttributesRuthlessly Concise: You value the client's time and know how to get to the point quickly.Community-Minded: You think about audiences as communities and fandoms, not just demographics.Confident & Candid: You have a clear point of view and aren't afraid to gently redirect a client or a team toward a better strategic path.Benefits:Unlimited PTO: fully remote environment, flexibility to take time as needed; 20 paid holidays, including multiple long weekends.Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending AccountsRetirement: Match up to 4% of your contributions at 100%Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, EquityParental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resourcesWe support 100% remote work for this role!We are an equal opportunity employer and value diversity at our company.
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