Loomly Head of Demand Generation at ASG | Torre
Loomly Head of Demand Generation
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ASG

Loomly Head of Demand Generation

ASG
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Full-time

Legal agreement: To be defined

Base compensation
USD150k - 175k/year

+ Health insurance

location_on
Remote (anywhere)
Posted almost 3 years ago

Responsibilities

Loomly is a leading social media management platform, ranked #1 on G2. We are a small, fully remote team that values efficiency, autonomy, and work-life balance. Our customer-first mentality and agile problem-solving approach have contributed to our rapid growth. We are backed by Alpine Investors, a people-first private equity firm. Loomly is seeking a Head of Demand Generation to lead our inorganic and organic growth strategies. This role will have a significant impact on driving new customer acquisition and revenue opportunities. The ideal candidate will set strategic and operational plans for the growth function, lead the performance function to drive predictable, scalable, and repeatable pipeline and revenue, and own KPIs to measure the effectiveness of demand generation initiatives. This is an exceptional opportunity to own high-impact objectives at a rapidly scaling company. The role reports directly to the Chief Executive Officer. Responsibilities: - Set strategic and operational plans for the growth function. - Lead the performance function to drive predictable, scalable, and repeatable pipeline and revenue across paid media and web optimization. - Drive opportunities to growth avenues to diversify top of the funnel. - Own KPIs to measure the effectiveness of demand generation initiatives. - Develop and implement integrated marketing campaigns that align with business goals and objectives. - Own top of the funnel by developing the channel plans, conversion paths, nurturing, and routing practices. - Measure and improve upon existing conversion rates to reduce time to close and improve lead quality. - Translate marketing objectives into clear performance strategies and programs that align with company goals. - Foster a strong partnership amongst demand generation, broader marketing, customer success, operations, and product teams. - Support and develop a framework for identifying, testing, and scaling new channels that balance risk and opportunity. - Use analytical insights to continuously test campaigns, subject lines, and calls to action.
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