Account Based Marketing Manager at Autodesk | Torre
Account Based Marketing Manager
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Autodesk

Account Based Marketing Manager

Autodesk
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Full-time

Legal agreement: To be defined

USD75.4K - 100K/year

~COP150M - 200M/year

+ Equity

+ Bonuses

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Munich, Germany
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Posted over 2 years ago

Requirements and responsibilities

Autodesk is a company that helps innovators turn their ideas into reality, transforming how things are made and what can be made. The company takes great pride in its culture, values, and ways of working, which help employees thrive and realize their potential. When you're an Autodesker, you can be your whole, authentic self and do meaningful work that helps build a better future for all. Autodesk is seeking an Account Based Marketing Manager to drive growth initiatives within a targeted set of key accounts using Account Based Marketing (ABM) methods. The role involves collaborating with sales on account plans, marketing strategy, tools, and customer programs, as well as planning high-touch account-based marketing plans with clear growth, executive contact, pipeline, and revenue objectives. The successful candidate will also measure the success of account-based marketing programs and navigate the Autodesk organization to identify internal and external resources that support enterprise account objectives. This is an exciting opportunity for a self-motivated team player with solid B2B marketing experience and a proven track record in account-based marketing. Responsibilities: - Collaborate with sales on account plans, marketing strategy, tools, and customer programs - Team with broader organization of account-based marketers to align on programmatic campaigns which apply to named accounts - Plan out high-touch account-based marketing plans with clear growth, executive contact, pipeline, and revenue objectives - Foster peer-to-peer interaction in named accounts within their industry and across industries to enable customers to share best practices - Develop and leverage programs, tools, and assets designed to showcase Autodesk as a strategic partner to enable the customer to get the most value out of our solutions, relationship, and services as an enterprise customer - Own execution of programs for named accounts including planning, logistics, speaker and onsite management, budget, list management, follow up, and reporting - Measure the success of account-based marketing programs from a contact, pipeline, and marketing investment perspective - Navigate the Autodesk organization and leverage professional networks to identify internal and external resources, stakeholders, and programs that support enterprise account objectives - Serve as 'voice' of the enterprise account teams and their customers to the larger Autodesk organization to ensure that their needs are taken into account as programs and tools are developed and put into place
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