- LucidLink is a fast-growing startup with a mission to make data instantly and securely accessible from everywhere.
- LucidLink's cloud-based technology enables teams to instantly access files and collaborate from anywhere, in a familiar format that works like a local hard drive.
- LucidLink's solution was designed for workflows involving huge files, massive data sets, and real-time collaboration.
- LucidLink's customers include the world’s most creative companies like Paramount, Warner Brothers, Epic Games, Spotify, A+E, and Adobe.
- LucidLink was founded in 2016 by storage industry experts and supports over one billion customer files across more than 40 countries.
- LucidLink is headquartered in San Francisco, California, has an engineering office in Sofia, Bulgaria, and remote employees across North America, Europe, and Australia.
We are looking for a passionate self-starter to be our next Digital Marketing Manager. This role will lead the ongoing management and optimization of LucidLink’s owned digital ecosystem including our website, campaign landing pages, webinars, and external platform profile pages. The ideal candidate will have a talent for juggling and prioritizing multiple projects amidst evolving business requirements, all while meeting deliverables, timelines, and next steps. If you're ready to shape the future of collaboration and make a real impact, join us at LucidLink!
Responsibilities:
- Create a rock-solid digital marketing strategy, content development, and optimization plan that delivers on our PLG objectives and unlocks value for our customer personas across LucidLink’s owned digital ecosystem.
- Collaborate closely with our product, engineering, and marketing teams to revamp our website and landing pages to drive engagement, boost trial signup conversion rates, and fine-tune technical performance.
- Dive deep into user behavior analysis, conduct A/B tests, and drive data-driven optimizations that make our landing pages, website user flows, and onboarding processes supercharged for maximum user activation and conversion.
- Set up and track key performance metrics and analytics across all Owned digital properties using tools like Google Analytics and Marketo Measures. Provide reports and insights on campaign performance, user behavior, and ROI.
- Collaborate with teams across the organization, from product and design to sales and customer success to ensure our owned digital properties are set up to maximize relevance and impact.
