Introduction:
Job Title: Senior DTC Growth Manager / Head of Growth (Hands-On Operator).
Work Hours/Schedule: Full-Time (40 hours/week), EST time zone overlap required.
Location: Remote, Latin America (LATAM).
Overview:
If you would rather be in the trenches building and testing funnels than sitting in meetings delegating to a big team, this one is for you. We are a fast-growing, U.S.-based telehealth brand focused on longevity, peptide therapy, and proactive health optimization. We are scaling aggressively in one of the fastest-growing sectors in consumer health, with a goal of 4x revenue this year, and this role is critical to making that happen. You will directly own performance across acquisition, conversion, lifecycle, and monetization, while building and optimizing funnels for new and existing product lines, including peptides, hormone therapies, and bloodwork services. This is not a "manage and delegate" role. You will personally build, test, iterate, and optimize, while also orchestrating agencies, contractors, and internal team members. We are looking for an experienced growth operator who thrives at the intersection of strategy and hands-on execution, someone who has actually rolled up their sleeves to scale a U.S.-based DTC brand, not someone used to commanding a big team to execute for them.
Key Responsibilities:
- Own core growth metrics (CAC, LTV, AOV, conversion rate) and drive weekly performance against targets.
- Build, test, and optimize funnels hands-on, including landing pages, quizzes, checkout, and pricing.
- Direct paid media strategy across Meta and Google, managing external agencies and creative performance.
- Oversee lifecycle and retention strategy, including email, SMS, and subscription performance.
- Brief and edit copy and creative direction across ads, lifecycle, and landing pages.
- Manage and grow affiliate and partnership programs.
- Lead go-to-market for new product launches and integrate AI tools into growth workflows.
- Maintain dashboards and translate data into actionable decisions.
Must-Have Requirements:
- 5+ years of hands-on DTC growth experience with direct revenue ownership.
- Proven success scaling U.S.-based DTC brands.
- Deep expertise in paid acquisition, CRO and funnel optimization, and lifecycle marketing.
- Strong analytical mindset with the ability to simplify complex data.
- Experience managing agencies and cross-functional teams.
- Strong creative and brand judgment.
- Solid copy instincts (editing, briefing, messaging).
- Advanced use of AI tools and workflows (non-negotiable).
- High ownership, execution speed, and accountability.
- Fluent English communication.
Nice-to-Have Requirements:
- Experience in telehealth, supplements, or health/wellness industries.
- Familiarity with subscription-based business models.
- Experience launching new products in DTC environments.
- Background working with compliance-heavy industries.
Why Join Us:
This role comes with real ownership and real upside, including performance bonuses and equity potential, reporting directly to the CEO/Founder. You will not be one growth person buried in a layer of management; you will be the person driving the growth engine for a brand in one of the fastest-growing categories in consumer health, with a clear mandate to help 4x revenue this year. If you want a role where your fingerprints are on every funnel, every test, and every win, and you would rather build than just oversee, this is the seat built for you.
