Portcast is already trusted by global freight forwarders, manufacturers, and cargo airlines. Marketing is how we tell that story to the rest of the industry, fill the pipeline, and make our product impossible to ignore. We want a Marketing Director who can do both: set the strategy and roll up their sleeves to ship it.Reporting directly to the CEO, you will own the marketing function end to end and lead a lean team consisting of a Growth Marketing Manager and a Content Marketing Manager. This is not a role where you inherit a large organization or simply review campaigns. Product Marketing will be your primary area of ownership. You'll partner closely with Product, Sales, Customer Success, and Solutions to launch new capabilities, refine our positioning, build compelling messaging, and equip our commercial teams with the assets they need to win. You'll also own our events strategy, deciding where Portcast shows up and ensuring every event creates measurable business impact.This role is ideal for someone who enjoys building. You are comfortable switching between strategic planning and hands-on execution, thrive in fast moving startup environments, and naturally take ownership without waiting for direction. You're curious about our domain, excited by AI, and enjoy learning the nuances of logistics and supply chains to tell better product stories.ABOUT THE ROLEOwn the marketing function end to end and lead a lean team (Growth Marketing Manager and Content Marketing Manager).Set strategy and execute: partner with Product, Sales, Customer Success, and Solutions to launch capabilities, refine positioning, build messaging, and equip commercial teams.Own events strategy: decide where Portcast shows up and ensure measurable business impact.WHAT YOU’LL OWNMarketing strategy and direction: Take company goals and what the CEO, Sales, and Product need, translate into a clear, prioritized marketing plan and measurable quarterly marketing plans contributing to pipeline growth, customer expansion, or brand awareness.Product marketing: Own product marketing strategy from positioning through launch execution; build sales enablement materials, competitive positioning, customer stories, and launch plans; drive the launch process, challenge whether the right story is being told, and ensure great product work doesn’t go unnoticed.Event marketing: Decide which events to attend or sponsor each quarter; own organizer outreach and logistics; make sure you show up where buyers are.Cross Functional Leadership: Partner with CEO, Product, Sales, Customer Success, and Solutions to align marketing with business priorities; identify opportunities proactively; navigate pressure from multiple stakeholders; prioritize effectively; communicate trade offs; ensure marketing delivers highest business impact.Team leadership: Lead and mentor a lean team of two marketers; set priorities, coach, provide feedback, raise the quality bar, and create an environment for growth with high execution standards.Data-driven decisions: Own inbound pipeline and every lever in it; measure what matters; find insights; reallocate spend and effort to what’s working; reporting should make trade-offs obvious.WHAT WE’RE LOOKING FORBachelor's or Master's in Marketing, Business, or related field, or equivalent.Enterprise B2B SaaS Marketing: significant experience leading marketing in enterprise B2B SaaS; understanding complex buying committees, long sales cycles, and how marketing contributes to revenue growth beyond lead generation.Product Marketing Expertise: foundation in positioning, messaging, go to market strategy, product launches, customer storytelling, and sales enablement; turning technical products into compelling business narratives.Ownership and Initiative: spot opportunities before others; don’t wait for requests to market features, write stories, or launch campaigns; drive initiatives to completion with minimal direction.Curiosity for Logistics Domain: enjoy learning new technical domains; experience in logistics/supply chain/transportation/freight technology valued; curiosity to understand customers, products, competitive landscape, and market in depth.Marketing leadership: senior marketing experience in B2B SaaS selling into enterprise; pipeline and revenue impact; fluent in CAC, CPL, LTV, MQL-to-SQL.Growth and demand generation: working understanding of performance marketing and metrics (CAC, CPL, LTV, MQL-to-SQL); Growth Marketing Manager owns execution, day-to-day delivery, and experiment design; stay close to performance and align to broader business priorities.Content quality and standards: guide direction, review output, and set them to a higher standard.AI Forward Mindset: apply AI across advanced marketing workflows and experiment with new tools as they emerge.Startup Builder Mentality: thrive in lean, fast-moving environments with high ownership; balance strategic leadership with hands-on execution; build processes, programs, and marketing assets when needed.Cross Functional Influence: work effectively across Product, Sales, Customer Success, and executive leadership; comfortable challenging assumptions, navigating competing priorities, driving alignment.People leader and mentor: develop people; give honest feedback; care about team growth as much as output.Strong communicator: communicate clearly across diverse, distributed, cross-cultural team; simplify complex ideas; influence stakeholders; build trust; compromise when it’s right.WHAT’S IN IT FOR YOUBuild in an industry that's still defining modern B2B marketing: Logistics & supply chain technology is at an exciting stage of digital transformation; opportunity to rethink enterprise software marketing; curiosity and strong product marketing fundamentals matter; learn quickly and bring fresh ideas.Globally distributed, remote-first flexibility: fully distributed team across Asia and Europe built on trust, accountability, and collaboration.Visibility & Impact: lean structure; own one of the company’s most strategic functions; see decisions move pipeline and revenue directly; hands-on leadership combining strategy and execution; autonomy to move ideas from concept to impact.OUR CORE VALUES GUIDE EVERYTHING WE DOCuriosity: dig into why campaigns worked or didn’t and why buyers behave the way they do.Ownership: act like founders; stay on a problem until it moves the number.Raising the bar: high standard for quality, craft, and brand experience.Effectiveness: marketing focused on real pipeline and revenue impact; prioritize right problems and practical trade-offs.Join us at Portcast and help shape the future of the logistics and shipping industry through marketing that is as sharp as the product behind it.We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Marketing Director (Product Marketing & Events)

Emma

Responsibilities

Skills wanted:

Language(s) required:

About Portcast:

mission:

portcastell.com

Admin access needed