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About The RoleWe're hiring a Performance Creative Strategist to own ad creative strategy across our product portfolio, both OpusClip, our flagship clipping product, and Agent Opus, our agentic AI video creation product.You'll sit at the intersection of creative and performance: analyzing what works, identifying whitespace opportunities, translating insights into creative hypotheses, and owning the execution of those ideas from brief to launch. You'll build the systems that connect creative insights directly to business outcomes.This is a rare opportunity to shape how a fast-growing AI company approaches ad creative, not as an output, but as one of our most important growth levers. You'll work closely with our Head of Growth and external media buying partners in a small, fast-moving team with real ownership over the entire creative-to-performance loop.What You'll DoOwn creative intelligenceOwn creative analysis, reporting, and competitive intelligence to understand what's working and where we should test next.Build internal dashboards and creative analysis systems (using AI coding tools such as Claude Code, Cursor, or similar), or evaluate best-in-class SaaS solutions.Organize and quantify our creative coverage across different formats, angles, ICPs, and use cases to identify creative gaps and whitespace opportunities.Analyze our own ads and competitor creatives using tools such as Foreplay and other creative intelligence platforms to uncover winning patterns.Continuously benchmark competitors across creative volume, formats, messaging, hooks, and production quality.Use creative to unlock growthPartner closely with the Head of Growth to identify new ICP hypotheses, messaging opportunities, and use cases worth testing through paid creative.Develop creative hypotheses designed to unlock growth in both emerging and mature acquisition channels.Help determine which creative ideas deserve investment based on current business priorities and performance opportunities.Own the creative production pipelineManage our end-to-end paid creative pipeline across multiple creative sources, including UGC creators, influencer content, static concepts, in-house production, and externally produced video creativesOwn creative production from brief to launch, writing briefs, sourcing UGC creators, collaborating with designers and editors, requesting revisions, and ensuring quality before launchPrioritize creative production based on business needs while keeping multiple workstreams moving simultaneouslyPartner with our outsourced media buyersWork closely with our external media buying partners to maintain a steady pipeline of high-quality creative testsDevelop a strong understanding of our ad account structure and testing roadmap to ensure creative and media buying remain tightly alignedDrive company-wide creative insightsTranslate creative learnings into actionable insights that influence product positioning, messaging, and broader marketing strategyShare creative trends, competitive intelligence, and testing insights with teams across the companyWho We're Looking ForHighly organized - You’re type A in organization skills, without sacrificing creativityGood multitasker. You can context switch, no problem switching mindset between OpusClip versus Agent OpusStrong management skills over freelancers and other contractors. You draft clear instructions, address confusion early, and keep tight timelines on trackYou live and breathe ad creative strategy and social media. Your camera roll and bookmarks are overflowing creatives you want to draw inspiration from, and you’re on the cutting edge of social media and what video formats are on the rise.Hyper aware of the AI landscape (frontier labs, major application layer companies) and AI creative tool landscape. You know the selling points, the objections, and what the competitive landscape looks like. (Some nuance can be learned on the job, but you should come with a decent understanding of the market landscape)Creative is your expertise, but you still “know enough to be dangerous” about raw media buying:You understand the post-Andromeda world, + role of creative strategy vs media buyingUnderstand modern (post-2024) creative testing methodologiesUnderstand modern ad platform basics - best practice ad account structure, conversion goals, bidding strategies, etcDifference between top of funnel vs bottom of funnel creatives, and how their metrics appear differentlyBonus If You HaveYou create social media content for funYou have a solid 101-level understanding of complementary marketing strategies like influencer/creator marketing, UGC, YouTube, etcCurrent user of AI creative tools (OpusClip/Agent Opus, Higgsfield, Flora, Openart, Elevenlabs, etc)This Role Probably Isn't Right For You If…Your experience is primarily focused on media buying or holistic performance marketing rather than creative strategyYou aren't actively following changes in social media, creative trends, or the AI ecosystemYou prefer highly structured environments over fast-moving startups where priorities evolve quicklyYou're uncomfortable taking ownership of ambiguous problems and building new systems from scratchEEOOpusClip is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristics. OpusClip considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Opus Clip is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures.
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